Let’s be honest, when you’re looking to make a big strategic move, like finally getting a proper Knowledge Centre built, you need more than a few polished testimonials.
You need the real story.
To help you decide if I’m the right fit, I’ve pulled back the curtain. Here’s a quick look at what you’ll find inside.
- What Top Authorities Say: Hear directly from figures you already trust, like Marcus Sheridan and Nigel Botterill.
- The Real Client Experience: Get an inside look at the process, the quality of the work, and the tangible results clients have achieved.
- The Unvarnished Truth: We’ll cover the potential downsides and challenges, not just of the industry, but of my specific process, so you know exactly what to expect.
- Who This is a Perfect Fit For (and Who It’s Not): A straightforward breakdown to help you see if this is the right path for your business.
Pulling Back the Curtain
I get it. You’re a busy business owner.
You’ve heard about ‘They Ask, You Answer’, you’ve seen Marcus Sheridan on stage, and you know this stuff works.
But the gap between inspiration and a sales-driving asset feels massive, and the last thing you want is to partner with someone who doesn’t truly understand your world.
You’re wondering, “What’s it really like to work with this guy? What could go wrong? Is this a genuinely smart decision for my business?”
That’s exactly why I’ve written this.
My goal is to give you an honest, 360-degree view of what it’s like to work with me—the good, the potential challenges, and a straightforward breakdown of who this is a perfect fit for.
Let’s pull back the curtain.
What the Authorities & Trusted Peers Say First
Before we get into client stories, let’s start with the people whose opinions carry serious weight in the Entrepreneurs Circle and beyond.
Your trust is everything, and these are the authorities who put their own reputations on the line when they recommend me.
- Marcus Sheridan (The ‘They Ask, You Answer’ Author): Marcus is the one who wrote the book on this philosophy. His view is that execution is everything. He says, “If you’re serious about making They Ask, You Answer work, you need to talk to Mark… Mark doesn’t just teach this stuff, he makes it happen. And trust me, my friends, that’s exactly what businesses need today, real action, not just more talk.”
- Nigel Botterill (Entrepreneurs Circle Founder): Nigel has seen countless people get inspired by this stuff and then do nothing. He knows what it takes to get it done properly. His take is simple: “Mark’s the real deal and when it comes to getting your Knowledge Centre sorted properly, there’s no one better…”
- David Laycock (Business Mentor, Author, NED and Angel Investor & EweMove Founder): David is a highly respected business mind who works with successful companies day in, day out. He trusts me with his own clients, stating, “Mark is one of a handful of people that I trust to help my clients… When my clients need a Knowledge Centre that gets results, I wouldn’t hesitate to recommend him.”
What Do Clients Say About the Process and Results?
Endorsements from the top are one thing, but what does it feel like for the business owners in the trenches, going through the process?
Here’s what they say about the journey.
“He Actually Understands My Business”
One of the biggest fears business owners have is hiring a marketer who just doesn’t “get” the nuances of what they do. I focus obsessively on this first.
Christine Nicholson, an EC ‘super-legend’ who helps business owners prepare for a profitable exit, had been trying to get this right for 15 years. After our discovery session, she said:
“You have literally just told me exactly what I do… in 15 years of marketing this, specifically this is the first time anybody has said something back to me where I think yeah, that’s exactly what I do.”
“The ‘Done-For-You’ Process is Flawless”
My ideal clients are incredibly busy leaders. They don’t have time to micromanage a complex project. They need a trusted expert to “just handle it”.
Shaun West, a business coach, described the experience like this:
“His ‘done-for-you’ process is flawless, perfectly structured and meticulously communicated… Finding a partner who just ‘gets it’ and can deliver a strategic project without constant hand-holding is incredibly rare. Mark is that partner.”
Angela Cox, winner of the ‘Most Inspiring Business Person’ award, felt the same about the initial stages: “The process has been thorough, well structured, thought provoking and fun.”
“Exceptional Quality & Versatility Across Industries”
The final output has to be more than just “good enough”, it needs to be an asset you’re proud of.
When we launched her Knowledge Hub, Angela Cox said, “Mark has done an incredible job with this.”
After receiving her 30 foundational articles, Christine Nicholson’s feedback was just as direct: “Quick review shows these articles are excellent… I had no amendments to make.”
This standard of quality applies across different sectors. From Mick Grantham in the specialist stretch ceilings industry (“I can honestly say they are excellent, and just what the industry needs.”) to the Ben Foulkes, MD of a Roofing firm (“I thought the articles were excellent, extremely detailed, overall a brilliant job.”), the goal is always the same, to deliver exceptional work that sets a new standard.
“The Results Are Real and Impactful”
Ultimately, this is an investment that has to deliver a return. For me, the most rewarding part is seeing a client’s expertise finally get the platform it deserves, leading to transformative results.
Take Bristol Bifold. Before we started, they were battling in a hyper-competitive market, spending a fortune on pay-per-click ads just to get noticed.
Their sales team were constantly bogged down answering the same basic questions from prospects who were early in their research, which was inefficient and frustrating. They knew they were experts, but they were struggling to communicate that trust and authority at scale.
We built them a strategic Knowledge Centre from the ground up. One of the first articles we wrote, “What are the Best Bifold Doors in the UK?” was designed to be the most honest and comprehensive guide available.
It didn’t just push their product, it educated buyers on what to look for, what to avoid, and how to make a smart choice.
That single article ranked #1 in the UK for years and, combined with the rest of the Knowledge Centre, generated £500,000 in additional annual sales. The asset was so valuable that when the company was acquired, the new owners hired me immediately to continue the work.
Radical Transparency: Addressing the Tough Questions
This is the most important part of the article. Let’s be honest about the potential challenges and who this service is truly for.
What Could Go Wrong? (The Honest Truth)
I’ve seen many businesses get burned by generic content agencies, usually because of a lack of strategy or being handed off to a junior account manager. My entire process is designed to prevent those industry-wide failures.
But that doesn’t mean my service is without its own challenges. It’s only fair to tell you about them upfront.
- The Initial Discovery is Intensive: My process begins with a deep dive into your business, your buyers, and your sales team. This isn’t a 30-minute chat. It requires a few hours of your focused time and input. For a “done-for-you” service, this initial “done-with-you” part can be a surprise for some. But it’s non-negotiable, as it’s the foundation for everything that follows.
- This Isn’t a Fit for Creative Control Freaks: I say this with the greatest respect. My service is a proven system for implementing ‘They Ask, You Answer’. If you are looking for a copywriter to collaborate with on every headline and sentence, this process will feel restrictive. You are hiring me for my expertise and my system, and the best results come when you trust that process.
Who This is For vs. Who It’s NOT For (The Balanced Scorecard)
This service isn’t for everyone, and being clear about that saves us all time.
This simple table shows who gets the best results with me, and who would be better served elsewhere.
| Who This Service is a PERFECT Fit For ✅ | Who This Service is NOT a Good Fit For ❌ |
| The Established Business Owner (£1M-£5M+): You’re running a successful company and are ready to invest in a premium, strategic asset to achieve market dominance. | The Start-Up or Pre-Revenue Business: If you’re just starting out and cash flow is the number one concern, a done-for-you service at this level is likely not the right fit right now. |
| The Time-Poor Action-Taker: You know what needs to be done, but implementation is your bottleneck. You value your time more than money and want a trusted expert to “just handle it”. | The DIY Enthusiast or Micromanager: If you want to be involved in every detail of the writing and editing process, my hands-off, done-for-you model will likely feel frustrating for you. |
| The Believer in Education: You are fully on board with the ‘They Ask, You Answer’ philosophy. You believe that educating your buyers is the most powerful way to build trust and drive sales. | The “I Need Leads Tomorrow” Marketer: This is a long-term strategic asset, not a short-term lead gen tactic. If you’re looking for quick-win campaigns, this isn’t it. |
| The Quality-Focused Leader: Price isn’t your primary driver, getting it “done properly” is. You’re looking for a best-in-class solution and are willing to invest accordingly. | The Bargain Hunter: If your main goal is to find the cheapest possible way to get words on a page, we won’t be a good fit. I provide a premium service with a corresponding investment level. |
Owning It: What Happens if a Mistake is Made?
No person or process is perfect. While I have rigorous quality controls, the real test of a partner isn’t whether they make a mistake, but how they handle it.
My commitment is simple, I own it.
If something isn’t right—a factual error, a point that misses the mark, a tone that doesn’t feel quite you—we fix it. The process is built on direct communication. You have a direct line to me.
We discuss the issue, I take on the feedback, and I make it right.
As Angela Cox said, “He really cares about getting everything right and I feel he goes beyond the extra mile.” That’s my promise. You’re not dealing with a faceless agency, you’re dealing with me, and my reputation is built on delivering what I say I will.
The Real Bottom Line is Trust
I hope this has given you a genuinely transparent look at what it’s like to work with me.
Ultimately, a successful Knowledge Centre project is built on a partnership of absolute trust. You need to trust that you’re in the hands of an expert who gets your world and is committed to getting it done properly.
If this straightforward approach feels right to you, the final decision probably comes down to a few simple questions.
Ask yourself:
- Is the real bottleneck in my business the implementation of good ideas?
- Do I truly believe that becoming the most trusted voice in my industry is the ultimate competitive advantage?
- Do I value a proven, expert-led system over trying to reinvent the wheel myself?
If you answered ‘yes’ to those, then we’re likely a very good fit.
It’s Time for Real Action. Let’s Get This Done.
You’ve heard from Marcus and Nigel. You’ve seen the results. You know this works.
The only gap between that inspiration and a business that truly dominates its market is the decision to finally start.
If you’re ready to turn ambition into your most powerful sales asset, the next step is a brief, no-fluff Strategic Discussion. I won’t waste your time.
We’ll quickly determine if we’re a good fit and, if so, map out a clear path forward.
