What’s the Cost of a “Done-for-You” They Ask, You Answer Knowledge Centre?
You’ve read “They Ask, You Answer” or seen Marcus Sheridan speak at an Entepreneurs’ Circle event, or maybe somewhere Mark Reynolds (The Knowledge Centre Guy) has been speaking – and you’re convinced – you need a Knowledge Centre on your website.
But between running your business and managing your team, finding time to create one properly feels impossible.
Perhaps you’ve even tried implementing it yourself, but haven’t seen the results you hoped for.
I understand completely.
As a certified They Ask, You Answer coach trained directly by Marcus Sheridan, I’ve helped numerous business owners navigate this challenge. Let’s have an honest conversation about what a Knowledge Centre actually costs, and more importantly, why prices vary so significantly across the market.
What Drives Knowledge Centre Costs Up?
The biggest factor affecting Knowledge Centre costs is expertise.
Creating content that genuinely moves the sales needle requires deep understanding of both your industry and the They Ask, You Answer framework.
A certified coach who’s been trained by Marcus Sheridan will charge more than a general copywriter – but they’ll also understand how to create content that actually converts visitors into customers.
Content quality is another major cost driver.
While AI tools can churn out basic articles quickly, thoroughly researched 1,500-word articles that genuinely answer buyer questions take significant time and expertise.
During my years implementing Knowledge Centres, I’ve found that shorter, surface-level content rarely delivers the ROI businesses need.
For example, when I built a Knowledge Centre for a bifold door company in 2013, one thorough article about pricing ranked #1 nationally for “best bifold doors” for several years. When they were acquired in 2019, that Knowledge Centre was generating £500,000 in annual revenue – proving that quality content, while more expensive initially, pays for itself many times over.
The guy who introduced They Ask, You Answer to Nigel and the EC, was Phil Coleman at Barlow Blinds (I know Phil well, but he’s not a client of mine).
His Knowledge Centre has been a huge success.
Just recently he told me that just one article in his Knowledge Centre, produced one customer who has now spent over £1million with them!
Remember, it’s a blind company so that’s quite some achievement!
Professional design and implementation also impact cost significantly. A well-structured Knowledge Centre needs intuitive navigation, effective search functionality, and clear categorisation. Without these elements, even excellent content can get lost and fail to convert visitors.
Video content, while incredibly effective, adds another layer of cost. However, modern AI technology has made this more accessible – more on that shortly.
What Makes Knowledge Centre Costs Lower?
On the flip side, some providers offer seemingly attractive lower prices by cutting corners in crucial areas. They might rely heavily on AI-generated content without proper customisation, use basic template designs, or skip the vital strategy and discovery phase.
While these approaches can work for basic blogs, they rarely deliver the results businesses need from a Knowledge Centre. I’ve had several clients come to me after trying cheaper options, frustrated that their investment hadn’t generated returns.
The DIY approach can also seem cost-effective initially. However, business owners often find themselves spending countless hours creating content that doesn’t resonate with their target audience or align with their sales process.
Why Some Knowledge Centre Services Cost More
Premium Knowledge Centre services generally include several key elements that drive up cost but also significantly increase effectiveness.
Comprehensive discovery and strategy work to understand your business, audience, and sales process. In my service, this includes multiple in-depth meetings to ensure we’re creating exactly the right content for your audience.
Professional implementation covering not just content creation but also design, navigation, and integration with your existing website. Every element is optimised for both user experience and conversion.
Ongoing guidance to help you leverage your Knowledge Centre effectively in your sales process. This might include training on assignment selling or advice on content promotion.
Why Some Services Are Cheaper
Lower-cost providers typically reduce prices by:
- Using basic AI tools without proper customisation
- Skipping strategic planning
- Providing minimal research and discovery
- Using template designs
- Offering limited support
While these approaches can work for basic blogging, they rarely deliver the ROI businesses need from a Knowledge Centre.
My Pricing and Packages
I’ve structured my pricing to deliver maximum value while remaining accessible to small and medium-sized businesses:
Starter Package: £3,995 + VAT
- Expertly designed Knowledge Centre
- 20x high-quality articles (1,500 words each)
- Dedicated pricing article
- Two images per article
- Full project management
- And training throughout so you can carry on writing amazing content after launch.
Accelerator Package: £4,995 + VAT Includes EVERYTHING in the Starter Package plus:
- Creation of your Digital Video AI Avatar (all taken care of my me and my professional videographer)
- 20x professional AI avatar videos with graphics, from your high quality AI avatar
- Video creation, uploading 20x videos to your video hosting
- Embedding every video at the top of your 20x articles
This video package is honestly my most popular package (I’m not just saying that!) – people really value the ability to create videos at scale without the hassle.
Both packages include a comprehensive discovery process, strategic planning, and expert implementation. Payment plans are available to spread the cost over 3-4 months.
Is It Worth The Investment?
The ROI potential of a well-implemented Knowledge Centre is significant. For instance, Marcus Sheridan’s company “River Pools” generated over £35 million in sales from just one article. While results vary, my clients typically see:
- Shortened sales cycles
- Higher quality leads
- Reduced time spent answering repetitive questions
- Increased conversion rates
- It makes the selling easier
- Nurtures happy customers
As I mentioned, one of my clients, Bristol Bifold, achieved £500,000 in annual sales directly attributed to their Knowledge Centre. When they were acquired, the new owners immediately hired me to continue the work, recognising its value to their business.
And there are plenty of recent case studies across the world that prove how these Knowledge Centres and They Ask, You Answer can transform businesses like yours, forever.
Key Takeaways:
- Quality Knowledge Centre implementation requires expertise and thorough planning
- While cheaper options exist, they rarely deliver significant ROI
- Video content, while more expensive, significantly increases engagement
- The right investment can generate substantial returns through increased sales and efficiency
Frequently Asked Questions:
- How long does implementation take? Typically 8-12 weeks from start to finish.
- Do I need to provide the content? No, I handle all content creation based on comprehensive discovery sessions with you.
- Can I spread the cost? Yes, payment plans are available over 3-4 months.
Ready to explore how a Knowledge Centre could transform your business? Let’s have a conversation about your specific needs and goals. Contact me to discuss your options.