How Much Does a Done-for-You Knowledge Centre Really Cost in 2026? (And is it worth it?)

How long have you been at this?

An hour on Google today? Weeks of asking ChatGPT how to be the business AI actually recommends in your industry?

Or maybe you don’t even have enough time for that because you’re busy running your business?

You deserve straight answers. So how come every search turns up the same thing?

Vague promises. “Book a call” buttons. That infuriating phrase: “Every project is different.” Or worse: “You’ll need to wait six months before you see anything.” And your gut’s quietly asking whether the next salesperson on the call is going to pull the wool over your eyes again.

Sound familiar?

You’ve probably also heard that a Knowledge Centre built on Marcus Sheridan’s Endless Customers methodology might be your answer. Maybe you’ve seen Marcus on stage. Maybe you’ve read the book. Something in your gut tells you this could be it.

But you can’t get a straight number out of anyone about what it actually costs.

Right then. Let’s fix that.

I’m Mark Reynolds, and I build Knowledge Centres for ambitious UK businesses. This article gives you the actual numbers. Real ranges. What pushes the price up and down. What your money actually buys when you do this properly.

Quick disclosure: yes, I sell this service. I’ll cover my own pricing further down. But the first 80% of this article is about the market, not me. By the end, you’ll spot a fair quote from a rip-off, regardless of who you end up choosing.

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Who Am I (The 30-Second Version)

• 25+ years in SEO and content marketing
• One of only 5 certified Endless Customers Partners in the entire UK
• Personally trained by Marcus Sheridan through his 12-month programme
• Hand-picked by Nigel Botterill and the Entrepreneurs Circle to build the EC Masterplan Knowledge Centre and deliver their official Endless Customers workshops
• At the EC Convention in Birmingham, Nigel introduced me to 1,500 business owners as Marcus Sheridan’s “disciple” and “his guy in the UK.” Marcus then endorsed me from the main stage and directed the entire audience to my stand.
• Building Knowledge Centres since 2013, before Marcus’s first book was even published

You can verify all of this. The endorsements are on the record, on stage, in front of witnesses.

Why Nobody Else Will Tell You Their Prices

You’ve noticed it. Almost nobody publishes this information. They hide behind three excuses.

“Every job is different.” True. But “it depends” without explanation is a dismissal, not an answer. A real specialist can explain the variables and give you realistic ranges.

“We don’t want competitors seeing our prices.” Your competitors already know. The only people in the dark are the buyers trying to give you their money.

“We’ll scare buyers away.” Uninformed buyers are scared by any price. Educated buyers who understand value? Far easier to work with.

I’m publishing this because the right buyers will respect it. The wrong ones will leave. That’s a feature, not a bug.

Why 2026 Is The Moment (And Why Old SEO Now Backfires)

Here’s the bit your competitors haven’t worked out yet.

Half your buyers now get their first answer about your industry from ChatGPT, Perplexity, or Google’s AI Overviews. Not a list of blue links. An AI-generated answer that recommends specific businesses.

This changes everything.

Old-school poor SEO tactics (keyword stuffing, link-buying, thin blog posts) don’t just fail with AI search. They actively harm you. Princeton research into how AI tools choose what to cite shows traditional SEO tactics have a negative impact on AI visibility. The agencies still selling those tactics are taking their clients backwards.

What AI rewards instead: deep, honest articles answering real buyer questions, organised properly. Internal linking that signals topical authority. Original stories AI can’t generate.

That’s what a proper Knowledge Centre is. The architecture AI needs to recommend a business.

The opportunity right now:

Look at your top 10 competitors. How many have a properly-built Knowledge Centre with 30+ honest articles answering real buyer questions?

If your answer is “none,” that gap is yours to claim. The first business in any market to build this becomes what Marcus Sheridan calls the “Wikipedia of their niche”, the source AI recommends.

Once a competitor builds it first, catching up is brutal. They get a compounding lead.

This isn’t fake urgency. It’s how the internet now works.

The Three Ways To Build This (And What They Actually Cost)

Option 1: DIY With AI

Typical Cost: £0 to £100/month in software.

Look, there are genuine success stories here. I know business owners who’ve built something decent themselves. Most of them started before the AI flood.

The biggest risk isn’t money. It’s stagnation.

You start with great intentions. You write two or three articles. Then a busy week hits. Then a busy month. Then a year passes and you’re in exactly the same position, with a few half-written drafts in a Google Doc.

You haven’t lost any cash. You’ve lost a year of compounding trust with your buyers. And while you were stuck, a competitor wasn’t. But, if you have time in your schedule, then this DIY approach above may work.

Option 2: Generalist SEO Agency

Typical Cost: £500 to £1,500/month on retainer.

The most common route. And the most common waste of money.

You get 500-word fluff pieces (blog posts) that don’t answer the hard questions. No cost article. No problems article. No honest comparisons. Why? The agency is a generalist. They write for traffic, not buyers. They sell you blog posts because apparently for Google ‘content is king’. Those tactics also now hurt your AI visibility (see above).

Three years in, business owners I speak to have spent £18,000+ on this. The sales needle hasn’t moved, even if the work is pretty good.

Honest question. When did you last close a deal because a buyer said, “I read your blog post about industry trends and I knew you were the one”?

Exactly. There is much more that your content can do. However if you can afford it, there are SEO agencies out there who will move the needle, more likely at £3k+ a month and including Digital PR with it. That could be conservative.

Option 3: Strategic Done-For-You Specialist

Typical Cost: £5,000 to £20,000+ one-off project fee.

This is where you hire a specialist who actually understands the They Ask, You Answer methodology (now evolved into Marcus Sheridan’s Endless Customers framework) to build you a proper sales asset.

Bigger cheque. Permanent asset that belongs to you forever.

Specialist providers in certain niches charge over £20,000 for what I deliver. I sit in this category, at the accessible end of it.

(My specific prices further down.)

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The £35M Story (Why The Method Works)

You should know where this approach came from. Because it’s not theory.

2008. Marcus Sheridan owns a swimming pool company in Virginia. The financial crash hits. He’s about to lose everything. Three competitors have already gone under.

One evening, he sits at his kitchen table and writes a single article. Not a marketing brochure. An honest, radically transparent answer to the most-asked question in his industry: “How much does a fibreglass pool actually cost?”

Real numbers. Honest downsides. Fair comparisons with competitors.

By Marcus’s own analysis, that one article has now earned his pool company over $35 million in revenue.

One article. Written properly. Compounding for over 15 years.

That’s the methodology you’re investing in. Not blog posts. A library of honest, expert articles that earn trust at scale and bring buyers to you already half-decided to buy.

And yes 2008 was a long time ago, but now this methodology works for so many companies across the globe in the age of AI.

You’re not paying for words. You’re paying for an engine.

What Drives The Price Up

Strategic Discovery That Goes Deep. A massive chunk of any premium investment goes into discovery. Endless Customers is a sales philosophy first, marketing tactic second. If discovery is shallow, the articles will be shallow.

Christine Nicholson, who’d spent 15 years previously trying to articulate her value proposition with multiple marketers, said this after our discovery session:

“You have literally just told me exactly what I do. In 15 years of marketing this, specifically this, this is the first time anybody has said something back to me where I think yeah, that’s exactly what I do.”

That depth takes time, and time costs money.

Certified Expertise. Someone who’s been trained directly by Marcus Sheridan and understands how content connects to sales. Not a generalist learning on your dime.

Bespoke, Authority-Level Content. Meticulously researched articles designed to become the most trusted resource in your industry.

Advanced Implementation. Things like a professional AI Digital Twin video on every article. Significant investment in tech, dramatic increase in engagement.

What Drives The Price Down

• Strategy gets skipped. Provider jumps to writing from a keyword list.
• Generalists do the work. They write words. They don’t know how to write for sales.
• Content stays surface-level. Generic AI output that sounds like everyone else.
• Implementation is minimal. Articles dumped into a basic blog template with zero thought to user experience.

Premium providers cost more because they’re building a permanent, revenue-generating asset. The price reflects long-term value.

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How The Three Options Compare

Feature	Generalist Agency	DIY With AI	Done-For-You Specialist (Me)
Primary Focus	Keywords and traffic	Saving money	Building trust and sales
Discovery Process	Generic onboarding	None	Deep dive into buyer psychology
Content Quality	Junior writers, variable	Generic AI output	World-class authority
AI Search Performance	Often negative (old SEO tactics hurt AI visibility)	Generic (AI ignores it)	Built for AI and Google recommendations
AI Video Twin	Rarely	No	Standard
Speed to Launch	Drip-fed over months	Depends on your free time	8 to 12 weeks (full library)
What You Own	Nothing	Whatever you finished	Everything, forever
5-Year Total Cost	£45,000+	500+ hours of your life	£4,980 to £19,995, one-off

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Why Some Quotes Are Suspiciously Cheap

The low-cost option looks brilliant on paper. Small setup fee. Low monthly retainer.

This is where the false economy lives.

That small setup fee leaves no room for real strategic discovery. That low monthly retainer forces high volume and low quality. You’re paying for activity, not outcomes.

But the bigger risk than wasted money is your reputation.

High-value buyers smell generic content from a mile away. Weak articles don’t just fail to convert. They actively damage your brand. They make your business look smaller than it actually is.

My clients invest properly because they refuse to look like amateurs in front of their market.

My Prices: Three Packages, Flat Fee, Full Ownership

Three options. Three different appetites.

All three built on the same foundations, with the same world-class Knowledge Centre engine: professional master template, navigation, search, fully responsive. You own every word and every pixel from day one. No ongoing fees. No licences. No surprises.

All three are built on the same three globally proven frameworks: They Ask, You Answer, Endless Customers, and StoryBrand. The quality ceiling is identical across every package. The only thing that changes is how much of your market you want to cover.

Package	Investment	Best for
KC30	£4,980 + VAT	The high-ROI foundation for one core product or service
KC60	£8,995 + VAT	Businesses with 2 to 4 core products or service lines
KC100	£19,995 + VAT	Scaling businesses ready to dominate the entire market

Let me walk you through what each one actually does, so you can self-select without me sat next to you.

KC30: The High-ROI Foundation. £4,980 + VAT

Don’t read “30” and assume “starter.”

KC30 used to be my only package. Not because it was a beginner’s option, but because it was phenomenally effective on its own. It still is.

Here’s the bit most people don’t know. There’s research from River Pools (Marcus Sheridan’s own business) showing that prospects who consume 30 or more pages of your website before a sales appointment buy 80% of the time. The industry average? About 25%.

That’s not a marginal improvement. That’s triple the close rate.

The magic number is 30. And that’s not a coincidence. It’s exactly what KC30 is designed to deliver. Thirty interlinked Big 5 articles dropped all at once, so your sales team can start using Assignment Selling (sending specific articles to specific prospects at specific moments) from day one.

While most of your competitors are still playing Ostrich Marketing (hiding their pricing, dodging questions about problems, refusing to compare themselves to anyone), you’re answering all of it. Honestly. In depth. With confidence.

That alone disarms buyers and builds a level of trust your competitors literally cannot match without doing the same work.

Who KC30 is for: Businesses where cashflow matters, or businesses that simply want to laser-focus the full firepower of this system on one core product or service. Solopreneurs. Single-service businesses. Anyone who wants the proven 30-page effect without spreading thin.

If that’s you, you’re not settling. You’re choosing the option that’s already proven to triple close rates.

KC60: The Multi-Product Expansion. £8,995 + VAT

KC30 is brilliant, but it has one practical limit. Thirty articles can only properly cover the Big 5 (Cost, Problems, Comparisons, Best-in-class, Reviews) for one main product – or 2-3 main products more lightly.

That’s fine if you sell one thing, or if you’re happy starting narrow and expanding later. It’s a problem if you sell a handful of lines and you want this to be transformational for each of them from day one.

Why? Because buyers want specific answers. A pricing article about Product A does nothing for a buyer evaluating Product B. They want to know what their thing costs. What their common problems are. How their option compares.

If you want that same 80% close rate working across multiple revenue streams, your sales team needs the right content to assign for each one.

KC60 gives you that depth. Sixty articles, properly distributed across your product lines, so no matter what the prospect is researching, there’s an authoritative article ready to be sent.

Who KC60 is for: Businesses with 2 to 4 core products or service lines and the cashflow to invest in meaningful growth across all of them. You’re not just protecting one revenue stream. You’re protecting every one of them.

KC100: The “Zero-Click” Market Dominator. £19,995 + VAT

This one’s for ambitious owners who want to leave their competitors nothing to be found for.

Here’s what’s happening with AI search right now, and most people haven’t clocked it yet. ChatGPT, Gemini, Perplexity – they’re increasingly answering questions without sending anyone to a website. We’re moving into what’s being called the “zero-click” era.

In that world, getting clicks isn’t the prize. Being the brand AI recommends in the answer is the prize.

And how does AI decide who to recommend? Signals. Volume. Depth. Authority. Interlinking. Recency. The more comprehensive and authoritative your content footprint, the more often you become the default answer.

Launching 100 interlinked articles in one go is a monumental signal. It trains the AI models that you’re the definitive source of truth for your entire industry. Not just one product. The whole category. The “Wikipedia of your industry,” effectively.

KC100 exhaustively answers every granular question, every objection, every comparison, every fear your sales team has ever heard. Across everything you sell. With AI Digital Twin video avatar, all reports included, quarterly strategy sessions with me, and sales team onboarding so your people know exactly how to use it.

Who KC100 is for: Scaling businesses (typically £1m to £5m revenue and growing) who want to own their market. Not compete in it. Own it. Leaving zero room for a competitor to be found for anything that matters.

How To Choose, In One Breath

• One core product, or cashflow matters? KC30. You’ll triple your close rate and prove the model.
• Two to four products you want to defend properly? KC60. Same depth, wider coverage.
• Ready to dominate the entire category in the AI era? KC100. The market dominator.

How My Clients Actually Chose

The honest reality is the KC30-vs-KC60 line isn’t always obvious. Some businesses with several products still picked KC30 strategically. Here’s how recent clients made the call:

• KC30 – Business Coach (one main service). Single offer, focused audience. KC30 was the perfect start. Full firepower on one thing.
• KC30 – Window Treatment Company. They sell electric blinds, electric awnings, concealed blinds, and window film. We focused KC30 entirely on electric blinds (their core line), and they decided to expand the articles to their other products after launch. Proof first, expansion second.
• KC30 – Podiatry & Rehabilitation Clinic. Lots of different treatments. We focused on 2-3 services so they had a clear gold-standard example for each. Better to do a handful properly than spread thin.
• KC60 – Specialist Skin Clinic. 20+ treatments. We focused on the 4-5 most strategically sensible and went deep on each. Anything less would have meant either ignoring core revenue lines or going too shallow to actually move the needle.

The pattern: KC30 works for multi-product businesses when you’re willing to focus first and expand later. KC60 is the right call when several lines need transformational impact from day one.

(KC30 only: optional reports £495+VAT each, or all three for £995+VAT. KC60 and KC100 include all three reports as standard.)

Putting These Numbers In Context

It can be hard to evaluate prices in isolation.

Here’s how they compare to things you’re probably already spending money on – also remember when this goes well companies switch off Google Ads and realise it makes no difference to customer levels(!):

• KC30 (£4,980) ≈ 2-3 months of typical (serious) UK SME Google Ads spend + ads management (£2,000-2,500/month). PPC stops generating leads the day you stop paying. The Knowledge Centre keeps working for years.
• KC60 (£8,995) ≈ 11 weeks of a decent in-house marketing person’s salary (£40k/year). For 60 articles your marketing person couldn’t produce in a year.
• KC100 (£19,995) ≈ Half a marketing manager’s annual cost. Or six months of typical agency retainer (which delivers six articles, not 100).

The point isn’t that the Knowledge Centre is the only right choice. It’s that you’re comparing a permanent asset that compounds with ongoing expenses that evaporate.

“Can’t I Just Use ChatGPT?”

Brilliant question. And one you should be asking.

Yes, you could use ChatGPT. Anyone can. AI is a tool, not a strategy.

But asking ChatGPT to build your Knowledge Centre is like asking the workshop to build the Formula 1 car. The workshop’s full of tools. The tools aren’t the team.

I ask prospects who’ve tried this: “Could ChatGPT have written this article without ever talking to you?”

There’s always a pause. The answer’s always yes.

The article about their pricing doesn’t contain their actual pricing. The comparison article doesn’t name their actual competitors. It reads like a knowledgeable article written by someone who’s never worked a day in their industry. Which is exactly what it is.

What I build isn’t 30 standalone articles. It’s a strategic, interlinked sales asset built around the Big 5 buyer-intent topics: cost, problems, comparisons, reviews, and best-of articles.

The difference:

• Articles targeting actual buyer questions, not random keywords
• An interlinked ecosystem that keeps buyers on your site
• Your unique expertise codified through deep discovery
• Built for Assignment Selling from day one
• A Gold Standard Blueprint for everything you write afterwards

Could you do all this yourself with ChatGPT and 200 hours? Maybe. But that’s the trade. Your time, or my fixed fee.

“Shouldn’t I Be Able To Do This Myself?”

I want to address something head-on because I lose deals over this.

A certain kind of business owner reads articles like this, agrees with everything, and still can’t reconcile paying for it. Because deep down they feel they should do this themselves.

You’re capable. You’re intelligent. You’ve built a successful business. The book makes it sound straightforward. Of course you should be able to.

I’m not arguing with that. You probably could.

But across 200+ sales conversations, here’s what I’ve watched. The owners who insist on DIY almost always come back 12 months later. Same business. Same problem. A few half-written articles. A creeping awareness that the year they spent avoiding the project fee cost them far more than the project fee.

“Should I be able to do this myself” and “Will I actually do this myself” are two completely different questions.

Nigel Botterill puts it bluntly: “You left last year’s convention determined to get your Knowledge Centre in place and working properly, and you’ve done ‘fuck all’ about it.”

That’s not an insult. It’s what busy business owners actually do.

If you’re genuinely going to block 10-15 hours a week for the next six months with the discipline of someone training for a marathon, have a crack at it. I mean that.

But if those hours don’t exist in your week? That’s not failure. That’s just running a real business.

Buying the result rather than the project isn’t weakness. It’s how serious operators allocate time.

The Proof: Two Stories That Settle It

When you’re evaluating a quote at this level, you need two types of proof. Evidence the methodology works. And evidence the person you’re hiring can deliver.

Most providers can give you one. Almost none can give you both.

Story 1: Phil Coleman, Barlow Blinds (Methodology Proof)

He is not my client. Phil’s a fellow Entrepreneurs Circle member who implemented the methodology himself after seeing Marcus Sheridan speak.

His numbers:

• Before: 400 visitors/month
• After: 40,000 visitors/month
• £1 million in revenue from a single article about landlords buying quality blinds
• Average sale value up 44%
• Stopped paying for Google Ads entirely because organic took over

A 100x traffic increase. £1M from one article. Google Ads bill gone.

Phil did this himself. That’s what’s possible when the method is properly applied, even without me.

Story 2: Bristol Bifold (My Client, My Work)

I built their Knowledge Centre in 2013, before the first They Ask, You Answer book was published.

When the company was later acquired, the due diligence team valued the Knowledge Centre I’d built at £500,000 in additional annual sales. One article (“Top 5 Do’s and Don’ts When Choosing a Bifold Door”) generated over £1 million in revenue across its lifetime.

That asset is still working today, over a decade later. Original owner long since exited.

Why You Need Both

Phil alone: “OK, but can Mark actually deliver this?” Mine alone: “Is this just one person’s claims?” Both together: nowhere left to doubt.

The method works. I can deliver it. Proof on both sides.

“How Long Until I See Results?”

Honest answer in two parts.

Organic search takes time. Google’s compounding effect kicks in around 6-12 months. After that, traffic typically climbs 5x-10x within 18 months. That’s the truth and I’ll never pretend otherwise.

But you don’t have to wait. The moment your Knowledge Centre is live, you can use those articles in your sales process from day one.

This is Assignment Selling. Send a prospect a relevant article before your call. They turn up half-educated. They’ve moved through early objections on their own. The conversation starts at a completely different level.

Users vs Waiters. Clients who use articles in sales conversations see results within weeks. Clients who build the Knowledge Centre and sit back waiting for Google? They struggle in the first months.

So when you ask how long until results: organic search builds over 6-18 months, but the sales conversations change this week.

The 5-Year TCO (Total Cost of Ownership)

Cost	Generalist Agency	DIY With AI	Strategic DFY (KC30)
Year 1	£9,000	Your time (100+ hours)	£4,980
Year 2	£9,000	Ongoing	£0
Year 3	£9,000	Ongoing	£0
Year 4	£9,000	Ongoing	£0
Year 5	£9,000	Ongoing	£0
5-Year Total	£45,000	500+ hours	£4,980
You own at end	Nothing	Whatever you finished	Everything, still working

Break-even versus a typical agency retainer: about six months. After that, pure return.

What Other People Actually Say

You’ve heard my pitch. Here’s what other people say.

Marcus Sheridan, author of They Ask, You Answer and Endless Customers:

“If you’re serious about making They Ask, You Answer work, you need to talk to Mark. He has a rare ability to strip away the fluff and show businesses exactly what they need to do to build trust, drive growth, and get results. Mark doesn’t just teach this stuff, he makes it happen.”

Nigel Botterill, Founder of Entrepreneurs Circle:

“Mark’s the real deal and when it comes to getting your Knowledge Centre sorted properly, there’s no one better.”

David Laycock, founder of EweMove:

“Mark is one of a handful of people that I trust to help my clients.”

Angela Cox, Paseda360 (during her project):

“A massive HIGH TEN for Mark Reynolds. The process has been thorough, well structured, thought provoking and fun. He really cares about getting everything right.”

Marcus said his from the EC Convention main stage. You can verify all of these independently.

How Payments Work

For KC30 (£4,980 + VAT), split into three:

• Deposit: £1,995 + VAT (non-refundable, secures your slot)
• Start Date: £1,500 + VAT
• Completion: £1,485 + VAT (due before launch)

KC60 and KC100 follow the same shape, scaled proportionally. Exact split confirmed during discovery.

Payment methods: BACS, credit card, third-party finance arrangements if needed. I don’t offer in-house financing but can point you to options other clients have used.

What The 8-to-12 Week Process Looks Like

You should know exactly what you’re committing to before booking a call. KC30 timeline below. KC60 and KC100 follow the same shape over a few more weeks.

• Weeks 1-2: Strategic Discovery. Three 2-hour sessions. I extract your expertise, stories, and buyer psychology.
• Weeks 3-4: Article Architecture. I map all 30 articles. You see the full plan before any writing starts.
• Weeks 5-9: Writing and Production. I write. You review batches of 5-6 articles at a time. Around 30 minutes per batch.
• Weeks 6-8: AI Digital Twin. You provide one photo. The avatar gets built. Short video summaries produced for every article.
• Weeks 9-11: Build On Your Website. Full Knowledge Centre structure, navigation, internal linking, category hubs.
• Week 12: Launch and Handover. We go live. I walk you through Assignment Selling.

Total of your time across 12 weeks: 8-10 hours, mostly front-loaded.

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“What Happens After The Project Is Done?”

Fair question. Most agencies leave clients with something only the agency knows how to maintain.

Mine doesn’t. Once we’re live, you’ve got three options:

1. Run it yourself. Most clients do. The Knowledge Centre works whether I’m involved or not. You’ve got the Gold Standard Blueprint for any future articles.
2. Add new articles when you’ve got something genuinely new to say. No pressure to keep adding. The original library keeps working.
3. Get help when you want it. If you later want help adding articles, refreshing existing ones, or scaling the system, separate conversation when you’re ready. Choice, not requirement.

You’re not building a system you’re then trapped maintaining. You’re building an asset that runs itself.

Hidden Costs (The Honest Answer)

The only costs outside my fees. None of these go to me.

• Video hosting (~£10/month): Vimeo or Wistia, to host video summaries properly. You shouldn’t host video on your website directly.
• AI avatar subscription (~£40/month): To keep your Digital Twin producing new videos over time. Optional after launch.
• Your time: About 6-8 hours total at the start for Strategic Discovery. I can’t fake your knowledge.

No setup fees I haven’t mentioned. No implementation surcharges. No locked-in maintenance contracts.

“What If I’m Not Happy With The Work?”

Fair question.

You review article drafts in batches as we go, not as a giant final delivery. If something’s not landing, we adjust early.

I’ve never had a client get to launch and be unhappy, because by then we’ve already course-corrected anything that needed it.

If something specific isn’t right at any review stage, I rewrite it. That’s not a “policy.” That’s how I work. The whole point of paying for this properly is ending up with something you’re proud of.

One thing worth knowing: Across all my sales conversations, the price question only ever comes up before clients experience what the Knowledge Centre does for their business. Never after. Once it’s live, once buyers arrive on calls already trusting them, nobody asks if it was worth it. They ask why they didn’t do it sooner.

Real Client Examples

If you do take a look at these examples, the older articles are those that I have written, and the more recent articles are written by the client.

• Paseda360 (Coaching): KC30 range. 20+ deep-dive articles, AI Digital Twin, full implementation.
• NPH Group (Specialist Medical): KC30-KC60 range. Complex medical topics (Long COVID, Pharmacogenomics) for a discerning expert audience.
• Shaun West (Business Coaching): KC30 range. Strategic repurposing of his book into 30+ articles for his sales process.
• WindowTreat: KC30 range.
• B2B Consultancy: KC30-KC60 range. Articulating complex value proposition for a sales team. Significantly shortened sales cycle.

Is This Right For You?

Perfect Fit	Not a Good Fit
Ambitious Business Builder. Ready to invest in a premium strategic asset.	Pre-Revenue Start-Up. If cashflow is the number one concern, this isn’t right yet.
Time-Poor Action-Taker. Values time more than money.	DIY Enthusiast. Wants to be involved in every detail of writing/editing.
Believer in Education. On board with They Ask, You Answer and Endless Customers.	“Leads Tomorrow” Marketer. This is long-term strategic, not short-term lead-gen.
Quality-Focused Owner. “Done properly” is the driver.	Commodity Buyer. Looking for cheapest price per word.

If you’re in the right column, this is fine. There are good alternatives for those situations. I’d rather you find the right answer than the most expensive one.

A note if you’ve got a marketing manager: They might react cautiously when you “run it past” them. That’s normal. Done-For-You can feel threatening. The reality: I’m not replacing them. I’m removing the part of their job they probably hate (writing articles) so they can focus on what they’re good at (distribution, integration, reporting). Frame it that way and the conversation usually resolves quickly.

Sharing This With A Decision-Partner

If this isn’t a solo decision, here’s the simple version to share:

Numbers:

• One-off £4,980 to £19,995 + VAT
• No monthly fees, no licences, full ownership from day one
• Break-even vs agency retainer at month six
• Compounds year after year afterwards

Strategic case:

• AI search (ChatGPT, Perplexity, Google AI) is changing how customers find businesses
• Whoever owns the trusted answers in our market will be the one AI recommends
• First mover in the market captures the position

Risk: The risk isn’t doing this. It’s a competitor doing it first.

Send them this article. That’s why it exists.

5 Questions To Ask Any Provider (Including Me)

If you’re investing properly, ask these questions of every provider you talk to.

1. “Show me a Knowledge Centre you built 3+ years ago. What’s it doing today?” Filters out short-term operators.
2. “How many hours of discovery do you do before writing starts?” Depth of discovery predicts article quality.
3. “Show me an article with genuinely first-hand expertise. Not generic advice.” The AI test. If ChatGPT could have written it without ever talking to their client, walk away.
4. “What happens to the content if I stop working with you?” Right answer: nothing, you keep everything. Anything else, walk away.
5. “Tell me about a client you didn’t get a good result for. What happened?” The ultimate trust test. A real practitioner has an honest answer.

Ask me these questions on our call. Ask competitors. Compare. You’ll learn more in 30 minutes than in five hours of pitches.

Pricing-Related FAQs

Here are the direct answers to the questions my clients ask.

Three Ways To Take The Next Step

I personally lead every project. Capacity is naturally limited. I only take on a small number each quarter so every business gets proper focus.

Three options for what you do next, depending on where you are:

Ready to talk → Book a 15-minute Strategic Discussion. I’ll ask about your business, you can ask me anything (including the 5 questions above). If we’re a fit, brilliant. If we’re not, I’ll tell you straight.

Want to keep researching → Browse my Knowledge Centre. The articles on Problems, Comparisons, Reviews, and Best-Of will show you the work in practice. That’s the work I do, demonstrated in the form of the work I do.

Curious but not quite ready → Send me a question by email. Tell me what’s stopping you from being sure. I’ll give you a straight answer. No automated sequences. Just an actual reply.

Whichever option you take, you’ll be further along than when you started reading this. That’s the point.