Speaking & Workshops with Mark Reynolds
Unlock Endless Customers with Trust-Driven Growth
Getting & Keeping More Customers: Why Trust Wins
The way buyers make decisions has changed forever.
Yet, most businesses still market and sell like it’s 2010, relying on tactics like pushing ads, cold outreach, and other aggressive approaches. These are the same tactics that buyers are actively avoiding in today’s market. Customers today are more informed, more sceptical, and more resistant to these outdated sales techniques than ever before.
Think about the last time you made a big purchase. Did you rely on a salesperson to guide you? Or did you research online, read reviews, and educate yourself before making a decision? Today, buyers are firmly in control, and the businesses that truly understand this fundamental shift are the ones that will thrive.
Why Traditional Marketing is Failing
It’s simple. Traditional marketing and sales approaches are failing because they no longer align with how people buy.
Ads get skipped.
LinkedIn messages and emails go unopened.
The old-school sales pitch is often met with a healthy dose of distrust.
Customers don’t just want to be sold to. They want to trust the businesses they buy from. They crave transparency, authenticity, and valuable information that helps them make informed decisions, on their own terms. The modern buyer is empowered, and they know it.
The Solution – Become the Most Trusted Voice
So, how do you win in this new era?
The answer is straightforward – by becoming the most trusted resource in your industry. Instead of chasing prospects, imagine a world where customers come to you, already convinced that you’re the best choice.
This is the power of authentic, trust-driven content, Knowledge Centres, and the Endless Customers framework (also known as They Ask, You Answer by Marcus Sheridan). It’s a method designed to position businesses as the go-to authority in their space, naturally attracting their ideal customers.
The Benefits of a Trust-Based Approach
It’s a game-changer. When businesses commit to this approach, everything changes.
They start answering customer questions openly and honestly, removing friction from the buying process. They stop relying on outdated lead-generation tactics and instead build genuine trust through education.
They create self-service experiences that empower buyers, eliminating the need for aggressive sales tactics that people so often see through.
This isn’t just theory.
Companies that implement these strategies have doubled their inbound leads, shortened their sales cycles, and become market leaders.
Their success isn’t from selling more aggressively, but because they build more trust with their target audience.
Who Can Benefit from This Approach?
Almost anyone. This trust-driven approach is perfect for a wide range of businesses.
Whether you’re B2C or B2B, selling products or services, this method can work for you. Companies of all sizes looking to improve their customer acquisition strategy can benefit.
It’s particularly useful for:
- B2B companies struggling with long sales cycles
- Marketing leaders tired of diminishing returns from traditional tactics
- Business owners ready to become the trusted voice in their industry
- Sales teams looking to shorten sales cycles and improve lead quality.
Transform Your Business with Speaking & Workshops
It’s about implementation.
I don’t just deliver talks – I equip businesses with real, actionable strategies that they can implement immediately. My sessions challenge outdated marketing mindsets. They replace them with trust-driven growth strategies that actually work in today’s market.
Whether I’m on stage at a major conference or leading an in-depth workshop with your team, my goal is the same. That goal is to help you move from outdated sales tactics to a system that attracts high-value customers with ease, a system built on trust and transparency.
Podcast Guest Opportunities
In addition to speaking at events and leading workshops, I love sharing insights on podcasts. If you’re a podcast host looking for an engaging guest to discuss trust-driven sales and marketing, the future (and the now!) of customer acquisition, or how businesses can create Endless Customers, let’s connect.
In 2025 Marcus Sheridan’s new ‘They Ask, You Answer’ book will be published called ‘Endless Customers’. I can come and talk to you about it.
Other Hot Topics I Can Cover on Your Podcast:
- The Future of Customer Trust – Why trust is the new currency in business and how brands can build it at scale.
- The End of Traditional Marketing? – Why cold calls, ads, and outdated sales tactics are failing—and what works now.
- The Power of Radical Transparency – How businesses can increase sales and loyalty by embracing total honesty.
- What the Best Companies Do Differently – The mindset shift that separates struggling businesses from industry leaders.
- Endless Customers & TAYA v3 – What’s new in Marcus Sheridan’s upcoming book Endless Customers and how it evolves They Ask, You Answer.
- Content That Sells – The Big 5 topics every business needs to create to attract, educate, and convert high-value customers.
- Think Like a Media Company – How businesses can master video content and The Selling 7 to build deeper trust.
- How AI is Reshaping Trust-Based Sales & Marketing – The balance between automation and human connection in the age of AI.
- The Seller-Free Buying Experience – Why modern buyers want to control the sales process—and how to let them.
Keynotes & Talks
I deliver powerful, engaging talks that help businesses shift their approach to marketing and sales. Here’s a taste of the topics I cover:
1. The Knowledge Centre Revolution: How to Build an Endless Customer Engine
This talk reveals the exact framework that helped companies double their inbound leads. You’ll master the four pillars of becoming a known and trusted brand. You’ll also get the blueprint for creating content that actually converts prospects into customers.
2. The Buyer’s Journey Has Changed – Have You?
In this session, you’ll understand why 80% of buying decisions happen before a sales conversation even takes place. You’ll discover how to position your brand as the first and only choice for customers. We’ll also cover how to implement strategies that accelerate trust and shorten sales cycles.
3. Trust is the Ultimate Currency: Why Endless Customers Choose Businesses They Trust
Here, you’ll learn why customers demand transparency and authenticity in today’s market. You’ll discover how to create content that builds credibility and eliminates sales resistance. Finally, we’ll develop a trust-first strategy that leads to higher conversions and stronger, longer-lasting customer loyalty.
Workshops & Training Sessions
Let’s get practical.
For businesses ready to take action, my workshops provide hands-on training to implement trust-based marketing and sales strategies. Here’s what you can expect:
1. TAYA in Action: Building Your Knowledge Centre for Endless Customers
This is a step-by-step guide to creating a high-converting Knowledge Centre. It includes practical exercises to start implementing trust-first content today. We’ll also cover how to align sales and marketing efforts to drive measurable business growth, ensuring everyone is on the same page.
2. Think Like a Media Company: Mastering Video & The Selling 7
You’ll learn which videos move the sales needle. We’ll build an in-house video strategy designed to create trust at scale. You’ll understand how video accelerates the buyer’s journey, making it an invaluable tool in your marketing arsenal.
Workshop Formats
Options for everyone.
To ensure businesses of all sizes and teams get the most value, I offer a variety of workshop formats:
- Full-Day Intensive (up to 12 participants): This is a deep-dive strategic training session with implementation guidance, perfect for teams ready to fully commit to this new approach.
- Half-Day Strategy Session (up to 20 participants): This is a focused session with clear takeaways and actionable next steps, ideal for those who want a concentrated dose of knowledge.
- Custom Team Training: These are tailored sessions based on your business’s specific challenges and goals, ensuring you get exactly what you need to succeed.
Real Businesses, Real Results
It’s about impact.
Companies that embrace this approach see tangible results. One client went from constantly chasing leads to having buyers come to them, ready to buy. Another implemented the Knowledge Centre strategy and saw their sales team closing higher-value deals in record time.
This works because it’s built on a fundamental truth: people buy from businesses they trust.
And trust isn’t built through flashy marketing campaigns—it’s built through honest, transparent communication, consistently delivered over time.
My Speaking/Workshop Experience
I’ve had the privilege of working with and being featured in a variety of industry publications, at notable speaking engagements, and with companies who’ve successfully implemented these strategies.
I’ve spoken on stage at Paseda360’s “The Future of Coaching Conference“ with fellow speakers including Daniel Priestley of Diary of a CEO fame [Venue: IET Birmingham: Austin Court next to the ICC in Birmingham City Centre]
Nigel Botterill and his Entrepreneurs Circle have chosen me as their Knowledge Centre/”They Ask, You Answer” expert to help their members implement and transform their businesses.
- I’m regularly featured in the monthly EC Circular (members’ magazine)
- Also as a key expert at the annual EC Implementor event at the VOX in Birmingham since 2023
- And in their ECPlus+ full-day workshops on the EC HQ near Shirley, Birmingham where I help their members build their own Knowledge Centres with Big 5 content using the ‘They Ask, You Answer’/’Endless Customer’ frameworks.
B2B/B2C businesses of all shapes and sizes ask me to come in and train teams and hold workshops.
Let’s Transform Your Business Together
Take the leap.
If you’re ready to shift from outdated, ineffective sales tactics to a model that generates high-value, ready-to-buy customers, let’s talk. My schedule for the year is filling fast, but there’s definitely still room at the time of writing, and I’d love to help you take this next step toward trust-driven success.