You are probably the best-kept secret in your market.
You are genuinely good at what you do. Your clients know it. And if you have a team, they know it.
The trouble is the people who need you next have no idea you exist.
When they go looking, they are asking Google and ChatGPT who to trust in your industry. And right now, they are finding someone else.
That gap, between how good you actually are and how easily a stranger can find you, is my entire specialism.
I am Mark Reynolds. I build Knowledge Centres for UK businesses using the Endless Customers methodology, formerly known as They Ask, You Answer.
Before I talk about me, look at the world you are selling in
Here is the honest thing about this page.
In a minute, it turns to me. My training, my track record, the proof you can go and check for yourself.
But none of that matters until you understand the context I sit in. Because that context is the whole reason my job exists.
So let me set the scene. Then you can decide if I am your guy.
Your buyers have changed. Whether B2C or B2B, they often research quietly, late at night, long before they will ever pick up the phone to you.
They ask Google. Now they ask ChatGPT too. And whoever answers their questions best is the business they start to trust.
Meanwhile, everyone has worked out that AI can write. So your competitors are churning out content that says the same thing as the ten pages already sitting above it.
It is noise. Buyers can smell it a mile off. So can the search engines.
That has opened the widest gap I have seen in twenty-five years of doing this. Everyone’s generating content now. Nobody’s generating trust. That’s the gap I fill.
The first business in any market to fill that gap with genuine human expertise, your real prices, your honest opinions, your real stories no algorithm can fake, wins the recommendations for the next decade.
That is the context. That is exactly where you are standing right now.
My whole job is getting you to the front of that queue before a competitor does.
Right. Now let me tell you who I am, and why I can do it.
If you are busy, here is the short version
You have a business to run, so let’s cut to it.
- I was trained personally by Marcus Sheridan, the man who wrote the book on how businesses build trust online. I am one of only a handful of people in the UK certified in his methodology.
- I have been building Knowledge Centres since 2013, before the first book was even published.
- I have built more Knowledge Centres that conform to the methodology, across more industries, than anyone else in the UK.
- Nigel Botterill and the Entrepreneurs Circle team personally chose me to build the EC’s own Knowledge Centre, the one they teach thousands of members about.
- One Knowledge Centre I built was independently valued at £500,000 a year in revenue by a buyer’s own due diligence team. Not my number. Theirs.
- And the honest one. If it is not right for you, I will tell you. I build trust for a living, so overselling would be a very strange way to start.
If you have a coffee to hand, here is the longer version.
First, my obvious bias
I sell Knowledge Centres. So of course I think you should have one.
You would be right to read the rest of this with one eyebrow raised.
Here is how I deal with that. Every claim on this page is something you can go and check for yourself.
Marcus Sheridan’s endorsement is on video. Nigel introduced me from the main stage, in front of 1,500 business owners who can confirm it. The client results are sitting on live websites you can visit this afternoon.
Nigel Botterill says: “People see Marcus on stage. They’re fired up… but most get stuck in the weeds and never start.”
No agency that ever let you down said “go and verify everything I’ve just told you.”
That invitation is the whole point of what I do. Most businesses hide behind their claims. The trustworthy ones hand you the evidence and step back.
What I actually do, and what I do not
I am not a consultant who teaches you the theory and leaves you to find the 200 hours to build it. I am not a course. I am not going to send you a monthly report full of graphs while your phone stays quiet.
I build the thing. Properly. Start to finish.
A Knowledge Centre is a library of genuinely expert articles that honestly answer every question your buyers are asking before they ever contact you.
Your real prices. Your honest opinion on the options. The problems nobody else in your industry will admit to.
It is the single biggest strategic project most owners never get to, because they know its potential and can never find the time.
The moment you hand that over is a moment of real relief. That is the job.
Twenty-five years in the trenches with UK businesses
I did not arrive at this from a corporate boardroom. I have spent my whole working life with owners like you.
I built my first website in 1998, in my first year at university. My degree included video production, and I won a Regional Royal Television Society Award for a documentary while I was still a student. That taught me early how to tell a real story well, which turns out to be most of this job.
I graduated with First Class Honours and started building sites professionally in early 2002, back when Google was only four years old. I have worked with Google Ads since 2005, from the days it was still called AdWords.
For a few years I ran online marketing for a renewable energy firm whose clients included the Highgrove Estate. I have quietly built the online presence for businesses most people would never guess.
In 2007 I founded my own agency, because I had watched too many good business owners let down by web people who did not understand their world.
Nearly two decades on, I still work with some of my very first clients. That is the part I am proudest of. You do not keep a client for fifteen years by overpromising.
When The Kbsa, the UK’s leading association for independent kitchen retailers, needed guidance on their digital strategy, they came to me.
I built my first Knowledge Centre for a client back in 2013, chasing a simple instinct. Answer the buyer’s real questions better than anyone else, and good things happen.
What I did not know was that a man in the United States called Marcus Sheridan had discovered exactly the same thing.
When I found his work in 2019, everything clicked into place. The approach I had been using for six years finally had a name, a system, and a certification I was determined to earn.
Trained by the man who wrote the book
There is a big difference between reading a book and being taught by its author.
I went through a twelve-month intensive programme with Marcus Sheridan and his team. I travelled to his workshops in the USA and worked with him in New Orleans, to make sure I could deliver this at the highest standard for UK businesses.
The Entrepreneurs Circle now asks me to run their workshops several times a year. And when Nigel and Cameron Botterill wanted a Knowledge Centre built for the EC itself, they asked me. I turn the inspiration people leave those events with into something that actually gets done.
Here is what a few people whose opinion carries weight have said.
“If you’re serious about making They Ask, You Answer work, you need to talk to Mark. He doesn’t just teach this stuff, he makes it happen. And trust me, my friends, that’s exactly what businesses need today, real action, not just more talk.” Marcus Sheridan, author of Endless Customers
“Mark’s the real deal and when it comes to getting your Knowledge Centre sorted properly, there’s no one better.” Nigel Botterill, founder of Entrepreneurs Circle
“A massive HIGH TEN for Mark Reynolds. I work with lots of partners and Mark shines very brightly. He really cares about getting everything right and I feel he goes beyond the extra mile.” Angela Cox, Paseda360 and EC ‘Most Inspiring Business Person’ Award winner
At the 2025 National Entrepreneurs Convention at the ICC in Birmingham, I handed a copy of Marcus’s book to every one of the 1,500 people in the room.
Marcus thanked me from the main stage and sent people over to my stand. Nigel introduced me to the audience as his guy in the UK. I still have to pinch myself about that one.
The results, with the honest labels attached
Let me separate what I can prove from what is simply true but harder to verify. Being clear about that is exactly what builds trust.
Bristol Bifold. My client since 2013.
They were burning money on pay-per-click ads just to be seen in a brutal market. We built them a Knowledge Centre from the ground up.
One early article, an honest guide on choosing bifold doors, ranked number one nationally. As their MD, Simon Lippett, put it, they saw a 425% increase in website visitors going on to request a quote.
The business grew past £1M in annual sales. When it was later acquired, the buyer’s due diligence team, who had every reason to be sceptical, valued what I had built at £500,000 a year in revenue.
The new owners kept me on. Their words were that the website was generating over a million pounds a year in sales, so I was obviously doing something right.
The content still runs today, without the original owner. That is my strongest, fully verified case study.
Barlow Blinds. Not my client.
I want to be straight about that, because it matters.
Phil Coleman is a UK business owner who implemented this method himself. He went from 400 visitors a month to 40,000, generated over £1M from a single article, lifted his average sale by 44%, and stopped paying for Google Ads entirely.
I include it because it proves the method works in the UK regardless of who builds it. Those are his figures, not mine.
Then there is the part clients tell me changes everything.
I build a realistic AI video presenter for each Knowledge Centre, created from a single professional photo you provide, so your buyers see your face and hear your questions answered before they ever pick up the phone.
My client Craig Stott of CSI Bathrooms told me prospects now arrive at meetings practically sold, and that he feels like a “mini-celeb” to people he has never met.
Another client had a phone call from a complete stranger who said he had a bet with his business partner over whether the videos were real or AI. They genuinely could not tell.
And sometimes the win is simpler than a number. Christine Nicholson had spent fifteen years trying to explain what she does. After one session she told me it was the first time in all those years that anyone had said her own work back to her and got it exactly right.
The green room, and a man who was sure he knew me
I once spoke at Angela Cox’s national coaching conference, two slots before Daniel Priestley, who you will know from his many appearances on Steven Bartlett’s Diary of a CEO.
I was introduced on that stage as the “ultimate expert” on this methodology.
Backstage in the green room, Daniel and I got chatting, and he wanted to know how I create the AI video presenters I build for clients. Daniel and Marcus Sheridan know each other well, and their worlds sit close together.
A few weeks later I met Steven Bartlett himself. He looked at me and said, “Don’t I know you? I’m sure I’ve seen you somewhere.”
I nearly fell over.
Now, in the spirit of the honesty this whole page is built on, I suspect Steven says that to a lot of people. I asked around, and oddly enough, nobody else he had met got the same line. Make of that what you will. I just enjoyed the moment.
A mistake I made, so you do not have to
For years I sat on my own best proof.
I wanted the perfect case study before I published anything about myself. Fully quantified. Polished. Signed off.
And because I did not have the perfect version yet, I kept waiting, while I had client testimonials in my files and a video already recorded that would have helped real buyers decide right there and then.
That was a genuine error, and I now build the fix straight into my clients’ process. Publish what you have, not what you wish you had.
A real story with honest context beats a flawless case study that turns up six months too late. I learned that the slow way so you can learn it the fast way.
The bit most people skip, and it quietly costs them
Building a brilliant Knowledge Centre earns your authority inside Google and AI search.
But you also have to earn authority outside your own website, and this is where most owners go quiet.
I mean genuine third-party mentions. Podcast appearances. Quotes in trade publications. A link from a respected site in your sector.
AI search engines now check whether the wider internet backs up your expertise. If they cannot verify you anywhere but your own site, they leave you out.
Let me give you the example that taught me this.
Years ago I managed to get a link on the website of Eric Ward, on one of his main pages. That was a genuinely hard thing to do.
When he was alive, Eric was one of the most respected link building pioneers in the world, the person a lot of the industry learned from. You can still see his work at ericward.com.
Here is the lesson Eric taught me, and the one I pass to every client. The best links and mentions are the ones where you forget about Google entirely and focus on the actual link bringing a future customer your way.
Chase the human, not the algorithm, and the algorithm follows anyway.
So this is your homework too. You have to be doing this in your own industry. Always be looking for the honest, human opportunity to be mentioned, quoted, and linked somewhere your future buyers already are.
I will point you at exactly where to start.
Who this is honestly not for
I would rather lose the sale than land you as an unhappy client, so let me be plain.
A Knowledge Centre I build is about as close to a push-button start as this work gets, because I carry the heavy lifting.
But the foundation is a launchpad, not a finish line. Treat it as a sales tool you feed, not a slot machine you pull.
The owners who win keep going. They send the best articles to prospects before every meeting. They keep reviews flowing. They chase those honest mentions we just talked about.
The ones who build it and then sit back waiting for the phone to ring are the ones who get frustrated at month three.
If you are not willing to feed it, it will not transform your business, and I would rather tell you that now than take your money and watch it happen.
And anyone promising you results in ninety days is guessing. Real momentum from Google often begins around month four. The early weeks feel like nothing is happening, because the foundations are invisible while they are being laid.
One last thing, so there are no surprises later. Everything I build is yours from day one. The articles, the structure, the video presenter, all of it. Every article carries forensic ownership protection, so if anyone ever copies it, you can prove it is yours and have it removed. No lock-in. It goes wherever you go.
What happens next
You have read the endorsements. You have seen the results, labelled honestly. You know what this is and who it is not for.
You are also completely allowed to do nothing about it today. There is no pressure here, and no clock ticking on this page.
But if you would like to talk it through, book a straightforward 30-minute call with me.
We will talk about your business, your buyers, the questions they are really asking, and whether a Knowledge Centre is the right move for you. No pressure, no jargon. And if it is not right for you, I will tell you.
Mark Reynolds builds Knowledge Centres for businesses using the Endless Customers methodology. He was trained personally by Marcus Sheridan and has been implementing this approach since 2013, before the book was a bestseller.
