” Is a ‘Done-for-You Knowledge Centre’ right for us? “

You’ve felt the spark. You’re inspired.

You realise this could be transformational if you do it properly.

Maybe you saw Marcus Sheridan on stage, scribbled notes furiously, and left buzzing with ideas. But then… work happened. Life happened.

You’ve heard the succcess stories in the Entreprenuers Circle, but the Knowledge Centre you were so fired up about is still on the back burner.

Or maybe you started it a couple of years ago, but the results never came because, unfortunately, it wasn’t done properly (when Nigel Botterill talks about Knowledge Centres, you will hear him use the word ‘properly‘ a lot).

Marcus Sheridan, author of ‘Endless Customers’: “My challenge to you is to become the most known and trusted brand in your market with Mark Reynolds.”

Let’s be honest, the gap between inspiration and implementation is where great marketing ideas go to die.

If that sounds familiar, you’re not alone.

This article is a straight-up conversation to help you decide if my 100% Done-for-You Knowledge Centre service is the right strategic move for you.

Before we explore this more, here are the key things you need to know.

Key Takeaways

It’s a Sales Tool First: The quickest payoff comes from using the Knowledge Centre to educate buyers before sales meetings, which shortens sales cycles and improves close rates.
True Fit Matters: This service is for ambitious business owners who see implementation as their bottleneck and value their time over money. It is not for those looking for a cheap, quick fix.
Balance is Everything: A Done-for-You service is a powerful way to get things moving quickly, but the ideal long-term goal is to build an in-house content culture. I’ll honestly discuss if you might be better served by coaching.
The Cost of Inaction is Real: Every month you delay, you are losing ground to competitors who are building trust and educating your ideal buyers more effectively.

Here’s what Nigel Botterill had to say about me at the EC Convention

First, What Exactly Is a Knowledge Centre? (And How Is It Different?)

Let’s be clear, a Knowledge Centre is not just a blog. A blog is a chronological list of posts.

A Knowledge Centre is a strategic hub—a dedicated, searchable, and filterable section of your website designed to do one thing: answer your buyers’ questions.

Think of it as the ultimate library for your prospects. It’s where they can find everything they need to make an informed decision, all on your website.

This is vital because, as research shows, buyers now complete over 80% of their journey before they even think about speaking to a salesperson. They are true “info-vores,” doing their own research online.

If you don’t answer their questions on your website, you’re not even in the conversation.

My ‘Done-for-You’ service builds the entire thing for you. I handle the deep thinking, the research, the writing, the video production, and the technical build.

You stay focused on running your business.

Let me tell you about a client of mine, the MD of Bristol Bifold. When we first started, they were getting leads, but the sales process was a long, uphill battle of education. They were constantly explaining the same complex details about thermal breaks, U-values, and installation processes.

They knew the value was there, but they were trapped in the weeds of repeating themselves, leaving little time for high-level sales conversations.

I built their Knowledge Centre to address every single one of those repetitive questions. I wrote articles on costs, problems, and comparisons with other door types. The transformation was staggering.

Not only did their website traffic increase, but the quality of their sales calls changed overnight. Prospects were coming to them already educated, having read three, four, even ten articles.

The result? The sales cycle shortened dramatically, and the conversations shifted from basic education to closing deals.

That Knowledge Centre went on to generate an additional £500,000 in annual sales. It became their hardest-working salesperson, on the job 24/7, building trust and qualifying leads.

The Shift in 2025: Why This Matters More in the Age of AI

You might be wondering, “With ChatGPT and AI search, has the game changed?”

Yes and no.

What Google has wanted for years hasn’t changed a bit, stop writing for algorithms and start creating genuinely helpful, original content for people. This philosophy is the very heart of They Ask, You Answer/Endless Customers.

What has changed is that fewer people are clicking through to websites from search results. AI is answering questions directly.

So, the new game isn’t just about getting clicks; it’s about training AI to recognise you as the most trusted authority in your space.

When a potential customer asks their AI assistant, “Who are the best providers for X in the UK?”, your deep, honest, and comprehensive content acts as the training data that ensures your name is on that list.

This is the core of Marcus Sheridan’s book, ‘Endless Customers’. It’s the playbook for this new era, an evolution of ‘They Ask, You Answer’ that’s smack up to date for today’s buyer.

The gap between a brilliant strategy and successful implementation is where most businesses get stuck. The feeling of being overwhelmed by the ‘how’ is a major bottleneck to growth.

The Real Question: What’s the Tangible Impact on My Business?

Let’s get straight to the point. This isn’t just a marketing activity; it’s a strategic investment designed to deliver a measurable return.

But that return looks different depending on the scale of your business.

For the Established Business Owner (£1M-£5M+):

You think in terms of systems, team efficiency, and market share. So let’s talk numbers and strategy.

The Tangible ROI: Before we go any further, you need to know the potential impact. As I mentioned with my client Bristol Bifold, they generated an additional £500,000 in annual sales directly from the Knowledge Centre I built for them. This is about building a permanent, revenue-generating asset that delivers predictable growth.
The Cost of Inaction is Real: The market isn’t waiting. Every month that passes without this asset, your sales team is wasting valuable hours answering the same questions, and you’re losing high-value buyers to competitors who are educating them more effectively. The question isn’t just what you’ll gain, but what you’re actively losing by delaying.
It’s a Sales Team Multiplier: This is bigger than just leads. For a business with a sales function, a Knowledge Centre becomes your team’s single source of truth. It radically speeds up the onboarding of new salespeople, ensures everyone is using consistent messaging, and gives your top performers a tool to close deals faster. It systematises a huge part of your sales process, making your entire operation more efficient and profitable.

For the Ambitious Solopreneur & Small Business Owner:

You’re the heart of the business, wearing multiple hats. Your time is your most precious resource, and every investment has to count.

This is Your Game-Changer: For a smaller business, an investment like this isn’t just an improvement, it’s a transformation. It’s the tool that allows you to punch well above your weight, establishing you as the go-to expert in your niche, even against bigger, more established competitors.
Stop Being a Helpdesk, Start Being a CEO: Right now, how many hours do you personally waste answering the same basic questions? A Knowledge Centre automates that education process, freeing you from the day-to-day weeds so you can focus on the high-value strategic work that actually grows the business.
Claim Your Authority Before Someone Else Does: In your market, there’s an opportunity for one business to become the undisputed, trusted voice. If you don’t seize it, a competitor will. This is your chance to build a moat around your business that is incredibly difficult for others to replicate.

Who is This Service a Perfect Fit For?

I’ve designed this service specifically for a certain type of business owner. See if this sounds like you:

You’re an ambitious business owner, and you see implementation as your biggest bottleneck. You know what needs to be done, but you simply don’t have the time to do it properly.
You value your time far more than money. You’d rather invest in an expert to get it handled correctly than try to figure it all out yourself.
You’ve probably been burned by generic SEO or content agencies before. You’ve paid for activity and blog posts that delivered zero tangible results and are rightly sceptical of anything that sounds like more of the same.
You believe in radical transparency. The idea of honestly answering questions about cost, problems, and comparisons doesn’t scare you—it excites you because you know it’s how you build real trust.

A well-executed Knowledge Centre isn’t an expense; it’s a strategic investment that delivers measurable results and provides a clear path to market leadership.

And Who Is It Not For? (An Honest Look)

This is just as important. To build trust, I need to be radically transparent about when this service is the wrong choice.

A Done-for-You service isn’t a silver bullet, and it’s not the right fit for everyone.

Let me be direct, the ultimate goal of They Ask, You Answer/Endless Customers is to build a culture of teaching and content creation inside your own business. My service is a powerful way to get things moving quickly, but it’s not a permanent replacement for that cultural shift.

With that in mind, this is likely not for you if:

You already have a strong, committed in-house team. If you have a talented marketing manager and a content manager who are passionate about this philosophy but just need guidance, you would be better served by coaching. A Done-for-You service would be redundant.
The investment would cause a real financial strain. This is a premium service for a reason. While the ROI is significant, if the upfront investment would stretch your cash flow to its breaking point, it’s not a wise decision right now. It’s better to wait until you are in a more comfortable position.
You’re looking for a completely hands-off magic button. While I handle 95% of the work, the process requires your input during the discovery phase. I need to extract your expertise to make the content authentic. If you are unwilling to invest a few hours upfront for this, the project won’t succeed.

The Investment: A Transparent Breakdown

My aim is to package high-end strategy and proven expertise into a clear, accessible system.

Initial Project Investment: £4,995 + VAT: This is a one-off fee for the entire strategic build. It includes the Knowledge Centre built on your site, 30 foundational ‘Big 5’ articles, your AI Digital Twin video avatar, and custom photography.
Ongoing Content License: £247 + VAT per month: This modest ongoing fee covers the license for you to continue using the 30 powerful articles and video scripts I created for you. The Knowledge Centre structure I build on your site is yours to keep forever.
Outright Purchase Option: For businesses that prefer to own their content assets outright, you can purchase the 30 articles and all associated content for a one-time fee of £15,000 + VAT, with no ongoing license fee.

The Final Litmus Test: Ask Yourself This

If you’re still on the fence, it often comes down to a few simple questions. Be honest with yourself:

Is my primary bottleneck implementation, not ideas? Do I know what I need to do, but lack the time and specialist expertise to execute it properly?
Am I truly willing to be radically transparent? Am I prepared to answer the tough questions about cost, problems, and competitors, even when it feels uncomfortable?
Do I see this as a long-term strategic asset, not a short-term marketing fix?

If you’re nodding ‘yes’ to all three, then we’re likely a very good fit.

A Note on Partnership & Availability

To deliver the level of personal attention and strategic depth this process demands, I deliberately limit the number of Done-for-You projects I take on at any one time. My focus is on partnership and quality, not volume.

This ensures that every client receives the focus required to build a truly market-leading asset.

When you work with me, you are working directly with me, the expert who will personally handle your strategy from start to finish.

If you are serious about becoming the most trusted voice in your industry, I encourage you to book a call to secure a place in my schedule.

It’s Time for Real Action

You’ve seen the evidence. You know this works. The only thing separating your business from being the most trusted voice in your industry is the decision to start.

The question isn’t if this will work, but whether you’ll be the one in your market to do it properly, first.

If you’re ready to stop talking about it and start building your most powerful sales asset, the next step is a brief, no-fluff 15-minute Strategic Discussion.

If we’ve already had this chat, feel free to email me with any final questions or simply give me the go-ahead. If that’s the case, I can’t wait to get started and work with you.