I’m excited you’re here.
Why? Because when it’s done properly, a strategic Knowledge Centre is one of the most powerful assets you can build. It earns the trust of your ideal buyers in a way that almost certainly surpasses what your competitors are doing.
Hi, I’m Mark Reynolds, The Knowledge Centre Guy. Perhaps you’ve seen Marcus Sheridan on stage or read his book ‘Endless Customers’. You felt that spark of inspiration.
But as Nigel Botterill says, “People see Marcus on stage. They’re fired up… but most get stuck in the weeds and never start.”
That’s where I come in. As an official ‘Endless Customers’ Partner and a 12+ year EC member, my entire focus is turning that inspiration into a sales-driving asset for ambitious UK businesses.
But don’t just take my word for it.
Marcus Sheridan, author of ‘Endless Customers’, says:
“If you’re serious about making They Ask, You Answer work, you need to talk to Mark… Mark doesn’t just teach this stuff, he makes it happen. And trust me, my friends, that’s exactly what businesses need today, real action, not just more talk.“
Nigel Botterill, Founder of Entrepreneurs Circle, says:
“Mark’s the real deal and when it comes to getting your Knowledge Centre sorted properly, there’s no one better.”
Right then, let’s pull back the curtain and talk about the one question everyone has: “What’s it going to cost me to get this done properly?”
The Big Questions About Knowledge Centre Pricing
Before we get to my specific package, it’s crucial to understand the landscape. Prices can range from a few hundred pounds for basic blog posts to tens of thousands for strategic implementation. Here’s what truly drives those numbers up and down.
What Drives the Price UP?
You’ll find that premium pricing is almost always linked to factors that deliver a strategic result, not just a collection of articles. Key drivers include:
- Strategic Depth & Discovery: A significant portion of the investment goes into the initial discovery phase. This is where we deep-dive into your business, your buyers’ psychology, and your sales team’s biggest challenges. It’s a sales philosophy first, a marketing tactic second.
- Certified Expertise: You’re paying for a specialist who has been trained by Marcus Sheridan and understands how to connect content directly to your sales process. This isn’t a generalist learning on your time.
- Bespoke, High-Impact Content: The articles are meticulously researched and written to become the most trusted resource in your industry. This involves far more than hitting a word count; it’s about building unshakeable authority.
- Advanced Features: Incorporating elements like a professionally produced AI Digital Twin video for every article requires significant investment in videography, technology, and implementation, but dramatically increases engagement and trust.
What Drives the Price DOWN?
It’s possible to get “content” for a lower price, but it’s essential to understand the trade-offs. Costs are typically lowered by:
- Skipping the Strategy: The service jumps straight to writing articles based on a simple list of keywords, completely missing the deep strategic work that makes this framework effective.
- Using a Generalist Approach: The provider isn’t a specialist, so they don’t know how to write in a way that systematically shortens sales cycles.
- Surface-Level Content: Relying on basic AI tools to create generic content that sounds like everyone else and fails to establish you as an authority.
- Minimal Implementation: Simply dropping the content into a standard blog template with no thought given to the user experience.
Why Are Some Companies So Expensive?
The premium providers charge more because they are delivering a comprehensive business transformation. You’re investing in senior-level expertise, proprietary systems for creating superior content, and a “done-for-you” service model that saves you—the business owner—dozens, if not hundreds, of hours. They are building a permanent, revenue-generating asset for your business, and the price reflects the immense long-term value of that asset.
Why Are Some So Cheap? (And What’s the Real Cost?)
Often, the low-cost option looks incredibly attractive on paper. You might see a small upfront fee, perhaps £500-£1,500, to “set up” the Knowledge Centre, followed by a low ongoing monthly retainer, which might even be label as SEO.
But this is where the false economy lies.
That small setup fee means there’s no room for the deep strategic discovery essential for success. It often translates to simply adding a standard blog page to your site.
And the low monthly retainer?
That forces the agency to produce content at high volume and low quality. You end up paying for activity, not outcomes, and the project fails to deliver a return.
Where My Prices Fall: A Clear, Transparent Range
My goal is to make this level of strategic implementation accessible to ambitious UK businesses (£1M-£50M). I package high-end strategy and decades of expertise into a clear, proven system. This gives you the results of a bespoke engagement without the bespoke, multi-five-figure price tag.
The Authority Engine Package: Investment & Inclusions
My service is a single, comprehensive package designed for a complete, hands-off implementation.
- Initial Investment: £4,995 + VAT
- Ongoing license to use all content that I write for you: £250 + VAT per month
How Services Are Packaged in This Industry
It helps to understand the common models you’ll encounter. Generally, you’ll find three approaches:
- Monthly Content Retainers: The most common low-end model. You pay a monthly fee (£500-£1,500) for a set number of articles. This often lacks deep strategy and focuses on volume over sales impact.
- Per-Project Pricing: This is common for foundational setups. A provider will charge a one-off fee to create the initial strategy and a batch of content. This is better, but can sometimes lack ongoing momentum.
- Strategic Partnership (My Model): A hybrid approach that combines an initial, intensive project fee for building the strategic foundation (the engine), followed by an ongoing partnership plan to ensure the asset continues to perform and build momentum. This aligns the investment with both immediate impact and long-term success.
Objective Comparison: My Service vs. Other Options
Here’s how my “Done-for-You” package compares to other common approaches. To build maximum trust, I’ve included an area where an alternative might seem to lead.
| Feature | The Authority Engine (My Package) | Typical Content Agency | DIY In-House |
| Price Range | £4,995 setup + ongoing plan | Small setup (£500-£1,500) + low monthly retainer (£300-£700) | Staff time + tool costs |
| Strategic Core | Sales philosophy first; deep discovery | Keyword-focused; little to no strategy | Dependent on internal expertise |
| Expertise | Certified TAYA Partner | Generalist marketers | Limited to existing knowledge |
| Your Time Investment | Minimal (a few hours for discovery) | High (constant management & review) | Extremely High (100s of hours) |
| Lowest Upfront Cost | No | Yes (This is their main appeal, but often a false economy). | Maybe |
Initial Cost vs. Lifetime Value
A properly implemented Knowledge Centre isn’t an expense; it’s one of the highest-ROI investments you can make.
My client Bristol Bifold generated £500,000 in additional annual sales from the Knowledge Centre I built. That’s a staggering return on an investment like this. The true ROI comes from the transformation of your sales process: dramatically shortened sales cycles, a steady stream of higher-quality leads, and a more effective sales team.
Historical Pricing Trends
Over the past 5 years, the cost of “content” has paradoxically gone both up and down.
- The Bottom End Has Plummeted: The rise of basic AI tools means you can get generic, low-quality articles for next to nothing. This has created a flood of lookalike content that fails to stand out.
- The Top End Has Increased: As the market gets flooded with AI noise, the value of true strategic expertise, deep human insight, and proven implementation has skyrocketed. Businesses are willing to pay a premium for a trusted guide who can deliver genuine authority and measurable sales results, not just words on a page.
How We Handle Payments
I believe this strategic investment should be manageable. A deposit secures your slot in my schedule, and payment plans are available over three months to help you manage your cash flow while we build this powerful asset for you.
Visual Examples of Projects with Price Ranges
To make this real, here are a couple of examples based on recent client projects:
- Client: Paseda360 (Coaching & Training Sector)
- Scope: Foundational Knowledge Centre build, 20 deep-dive articles, AI Digital Twin video avatar creation and implementation.
- Price Range: £4,500 – £5,500
- Why this price? This was a comprehensive strategic launch. The investment covered the deep-dive discovery process, creation of 20 foundational sales assets, and the full technical setup of the AI video avatar, providing an immediate, high-impact market presence.
- Client: Business Consultancy (B2B Services)
- Scope: Strategic refresh, 30 foundational articles targeting high-value corporate clients, sales team integration training.
- Price Range: £4,500 – £5,500
- Why this price? The focus here was on articulating a complex value proposition and enabling a larger sales team. The investment reflects the deep strategic work required to distil the founder’s expertise and create assets that would shorten a traditionally long and complex sales cycle.
Pricing-Related FAQs
Here are the direct answers to the questions my clients ask.
- Does your price include VAT? The prices quoted are exclusive of VAT. VAT will be added to the final invoice.
- What exactly does the £250/month ongoing plan cover? It covers the licensing and rights to use all the strategic content we’ve created for you. Think of it as ensuring your biggest marketing asset remains live, supported, and working for you.
- Are there any other fees I should know about? No. My pricing is transparent. The initial investment and the ongoing plan cover everything outlined. There are no hidden setup fees, image licensing costs, or charges for extra revision rounds.
- Can I pay for it all upfront? Yes, several clients prefer to handle it as a single investment, which is absolutely fine.
Is It Really Worth It?
This isn’t an expense; it’s an investment in a strategic sales asset. We’re talking about systematically improving lead quality, shortening sales cycles, and boosting your sales team’s efficiency. When clients like Bristol Bifold see this translate into £500,000 in additional annual revenue, the value becomes crystal clear.
It’s Time for Real Action. Let’s Get This Done.
You’ve heard from Marcus and Nigel. You’ve seen the results. You know this works. The only gap between that inspiration and a business that truly dominates its market is a decision to finally start.
The question isn’t if a Knowledge Centre will work, but whether you’ll be the one in your industry to build it properly, first.
This is your opportunity to have the UK’s leading ‘Endless Customers’ Partner—the “Go-To Guy to Get it Done”—handle the entire implementation for you.
If you’re ready to turn ambition into your most powerful sales asset, the next step is a brief, no-fluff Strategic Discussion. We won’t waste your time. We’ll quickly determine if we’re a good fit and, if so, map out a clear path forward.
