What’s the Cost of a “Done-for-You” They Ask, You Answer Knowledge Centre?

You’ve read “They Ask, You Answer” or seen Marcus Sheridan speak at an Entrepreneurs’ Circle event, or maybe somewhere Mark Reynolds (The Knowledge Centre Guy) has been speaking – and you’re convinced – you need a Knowledge Centre on your website.

But between running your business and managing your team, finding time to create one properly feels impossible.

Perhaps you’ve even tried implementing it yourself, but haven’t seen the results you hoped for.

I understand completely.

As a certified They Ask, You Answer coach trained directly by Marcus Sheridan, I’ve helped numerous business owners navigate this challenge. Let’s have an honest conversation about what a Knowledge Centre actually costs, and more importantly, why prices vary so significantly across the market.

What Drives Knowledge Centre Costs Up?

The biggest factor affecting Knowledge Centre costs is expertise.

Creating content that genuinely increases sales requires a deep understanding of your industry and the They Ask, You Answer framework.

A certified coach trained by Marcus Sheridan will charge more than a general copywriter, but they’ll also understand how to create content that actually converts visitors into customers.

Content quality is another major cost driver.

While AI tools can quickly produce basic articles, thoroughly researching 1,500-word articles that genuinely answer buyer questions requires significant time and expertise.

During my years implementing Knowledge Centres, I’ve found that shorter, surface-level content rarely delivers the ROI businesses need.

For example, when I built a Knowledge Centre for a bifold door company in 2013, one thorough article about pricing ranked #1 nationally for “best bifold doors” for several years. When they were acquired in 2019, that Knowledge Centre was generating £500,000 in annual revenue – proving that quality content, while more expensive initially, pays for itself many times over.

The guy who introduced They Ask, You Answer to Nigel and the EC, was Phil Coleman at Barlow Blinds (I know Phil well, but he’s not a client of mine).

His Knowledge Centre has been a huge success.

Just recently he told me that just one article in his Knowledge Centre, produced one customer who has now spent over £1million with them!

Remember, it’s a blind company so that’s quite some achievement!

Professional design and implementation also significantly impact cost. A well-structured Knowledge Centre needs intuitive navigation, effective search functionality, and clear categorisation. Without these elements, even excellent content can get lost and fail to convert visitors.

Video content, while incredibly effective, adds another layer of cost. However, modern AI technology has made this more accessible – more on that shortly.

What Makes Knowledge Centre Costs Lower?

On the flip side, some providers offer seemingly attractive lower prices by cutting corners in crucial areas. They might rely heavily on AI-generated content without proper customisation, use basic template designs, or skip the vital strategy and discovery phase.

While these approaches can work for basic blogs, they rarely deliver the results businesses need from a Knowledge Centre. I’ve had several clients come to me after trying cheaper options, frustrated that their investment hadn’t generated returns.

The DIY approach can also initially seem cost-effective. However, business owners often find themselves spending countless hours creating content that doesn’t resonate with their target audience or align with their sales process.

Why Some Knowledge Centre Services Cost More

Premium Knowledge Centre services generally include several key elements that drive up cost but also significantly increase effectiveness.

Comprehensive discovery and strategy work to understand your business, audience, and sales process. In my service, this includes multiple in-depth meetings to ensure we’re creating exactly the right content for your audience.

Professional implementation covering not just content creation but also design, navigation, and integration with your existing website. Every element is optimised for both user experience and conversion.

Ongoing guidance to help you leverage your Knowledge Centre effectively in your sales process. This might include training on assignment selling or advice on content promotion.

Why Some Services Are Cheaper

Lower-cost providers typically reduce prices by:

• Using basic AI tools without proper customisation
• Skipping strategic planning
• Providing minimal research and discovery
• Using template designs
• Offering limited support

While these approaches can work for basic blogging, they rarely deliver the ROI businesses need from a Knowledge Centre.

My Pricing and Packages

Both packages include a comprehensive discovery process, strategic planning, and expert implementation, transforming your expertise into a powerful lead-generating system without stealing precious time from your busy schedule.

During the discovery phase, I’ll extract the knowledge that’s in your head to transform it into trust-building content, allowing you to focus on running your business while I handle the heavy lifting of creating your Knowledge Centre from start to finish.

Payment plans are available to spread the cost.

I’ve structured my pricing to deliver maximum value while remaining accessible to small and medium-sized businesses:

1. “STRATEGIC FOUNDATION” PACKAGE: £3,995 + VAT

• Expertly designed Knowledge Centre that transforms your website into a systematic lead-generating asset
• 20 high-quality articles (1,500 words each) focused on the questions your buyers are actually asking- not what your competitors are writing about
• Dedicated pricing article that addresses the #1 question every buyer wants answered but most businesses avoid
• Two custom images per article to enhance engagement and visual appeal
• Complete project management so you can focus on running your business while I handle the implementation
• Training throughout the process gives you the skills and frameworks to maintain momentum after launch

2. “MARKET AUTHORITY ACCELERATOR” PACKAGE: £,5495 + VAT

(Includes EVERYTHING in the STRATEGIC FOUNDATION package PLUS):

This video package is honestly my most popular package (I’m not just saying that!) – people really value the ability to create videos at scale without the hassle of setting up, recording video.

• Creation of your Digital Video AI Avatar by my professional videographer who comes to you – no technical expertise required on your part – this is a serious sales and marketing asset for use throughout your business.
• 20 professional AI avatar videos at the top of every article, bringing your expertise to life and building immediate trust – perfect for buyers who prefer watching to reading.
• Complete video creation and uploading of all 20 videos to your hosting platform – fully managed with no technical headaches.
• Professional embedding of every video at the top of your articles, creating a seamless multi-format experience for your buyers.

Is It Worth The Investment?

The ROI potential of a well-implemented Knowledge Centre can be significant. For instance, Marcus Sheridan’s company “River Pools” generated over £35 million in sales from just one article.

Of course, results will vary, but typically, businesses will see:

• Shortened sales cycles
• Higher quality leads
• Reduced time spent answering repetitive questions
• Increased conversion rates
• Makes the selling easier
• Creates happy customers

As I mentioned, one of my clients, Bristol Bifold, achieved £500,000 in annual sales directly attributed to its Knowledge Centre. When it was acquired, the new owners immediately hired me to continue the work, recognising its value to their business.

Plenty of recent case studies worldwide prove how these Knowledge Centres and They Ask, You Answer can transform businesses like yours forever.

Key Takeaways:

• Quality Knowledge Centre implementation requires expertise and thorough planning
• While cheaper options exist, they rarely deliver a significant ROI
• Video content, while more expensive, significantly increases engagement
• The right investment can generate substantial returns through increased sales and efficiency

Frequently Asked Questions:

• How long does implementation take? Typically 8-12 weeks from start to finish.
• Do I need to provide the content? No, I handle all content creation based on comprehensive discovery sessions with you.
• Can I spread the cost? Yes, there’s a deposit to book your slot, and payment plans are available over three months.

Ready to explore how a Knowledge Centre could transform your business? Let’s discuss your specific needs and goals. Contact me to discuss your options.