How Much Does a Done-for-You Knowledge Centre Really Cost in 2025? (A Transparent Breakdown)

If you’ve heard Marcus Sheridan speak, read his books, and want my help to make it happen, then let’s do this.

I’m excited you’re here.

Why? Because when it’s done properly, a strategic Knowledge Centre is one of the most powerful assets you can build.

It earns the trust of your ideal buyers in a way that almost certainly surpasses what your competitors are doing.

You’ve likely felt that spark of inspiration, but as Nigel Botterill says, “People see Marcus on stage. They’re fired up… but most get stuck in the weeds and never start.”

That’s where I come in.

I’m Mark Reynolds, The Knowledge Centre Guy. While Marcus Sheridan created the playbook, I’m the person who makes it work for ambitious businesses here in the UK.

As a 12+ year EC member, an official ‘Endless Customers’ Partner, and a certified expert trained directly by Marcus, I deeply understand this world and the UK market.

In fact, I’ve been implementing these principles since 2013, long before the first book was published.

This deep, long-term expertise is why Nigel and the EC team personally chose me to build the new EC Masterplan Knowledge Centre and to deliver their official ‘Endless Customers’ EC+ workshops to members: I turn inspiration into results.

But don’t just take my word for it.

Marcus Sheridan, author of ‘Endless Customers’, says: “If you’re serious about making They Ask, You Answer work, you need to talk to Mark… Mark doesn’t just teach this stuff, he makes it happen. And trust me, my friends, that’s exactly what businesses need today, real action, not just more talk.“

Nigel Botterill, Founder of Entrepreneurs Circle, says: “Mark’s the real deal and when it comes to getting your Knowledge Centre sorted properly, there’s no one better.”

Right then, let’s pull back the curtain and talk about the one question everyone has: “What’s it going to cost me to get this done properly?” And whenever you hear Nigel Botterill talk about Knowledge Centres, that word ‘properly’ is the one he emphasises.

The Big Questions About Knowledge Centre Pricing

Before we get to my specific package, it’s crucial to understand the landscape. Prices can range from a few hundred pounds for basic blog posts to tens of thousands for strategic implementation. Here’s what truly drives those numbers up and down.

What Drives the Price UP?

You’ll find that premium pricing is almost always linked to factors that deliver a strategic result, not just a collection of articles. Key drivers include:

• Strategic Depth & Discovery: A significant portion of the investment goes into the initial discovery phase. This is where we deep-dive into your business, your buyers’ psychology, and your sales team’s biggest challenges. It’s a sales philosophy first, a marketing tactic second.
  This is often the part clients are most surprised by. Christine Nicholson, an EC ‘super-legend’, said after our discovery session: “You have literally just told me exactly what I do… in 15 years of marketing this, specifically this is the first time anybody has said something back to me where I think yeah, that’s exactly what I do.” That’s the level of understanding I build before a single word is written.
• Certified Expertise: You’re paying for a specialist who has been trained by Marcus Sheridan and understands how to connect content directly to your sales process. This isn’t a generalist learning on your time.
• Bespoke, High-Impact Content: The articles are meticulously researched and written to become the most trusted resource in your industry. This involves far more than hitting a word count; it’s about building unshakeable authority.
• Advanced Features: Incorporating elements like a professionally produced AI Digital Twin video for every article requires significant investment in videography, technology, and implementation, but dramatically increases engagement and trust.

What Drives the Price DOWN?

It’s possible to get “content” for a lower price, but it’s essential to understand the trade-offs. Costs are typically lowered by:

• Skipping the Strategy: The service jumps straight to writing articles based on a simple list of keywords, completely missing the deep strategic work that makes this framework effective.
• Using a Generalist Approach: The provider isn’t a specialist, so they don’t know how to write in a way that systematically shortens sales cycles.
• Surface-Level Content: Relying on basic AI tools to create generic content that sounds like everyone else and fails to establish you as an authority.
• Minimal Implementation: Simply dropping the content into a standard blog template with no thought given to the user experience.

Why Are Some Companies So Expensive?

The premium providers charge more because they are delivering a comprehensive business transformation. You’re investing in senior-level expertise, proprietary systems, and a “done-for-you” service model that saves you, the business owner, dozens, if not hundreds, of hours.

As business coach Shaun West put it: “Finding a partner who just ‘gets it’ and can deliver a strategic project without constant hand-holding is incredibly rare. Mark is that partner.”

They are building a permanent, revenue-generating asset for your business, and the price reflects the immense long-term value of that asset.

Why Are Some So Cheap? (And What’s the Real Cost?)

Often, the low-cost option looks incredibly attractive on paper. You might see a small upfront fee, perhaps £500-£1,500, to “set up” the Knowledge Centre, followed by a low ongoing monthly retainer, which might even be labelled as SEO.

But this is where the false economy lies.

That small setup fee means there’s no room for the deep strategic discovery essential for success. It often translates to simply adding a standard blog section to your site.

And the low monthly retainer?

The premium providers charge more because they are delivering a comprehensive business transformation. You’re investing in senior-level expertise, proprietary systems, and a “done-for-you” service model that saves you, the business owner, dozens, if not hundreds, of hours.

That forces the agency to produce content at high volume and low quality. You end up paying for activity, not outcomes, and the project fails to deliver a return. There have been so many small businesses that have paid SEO agencies to write poor blog content that neither Google nor your buyers actually like.

In a market flooded with generic blog posts and basic AI output, becoming the trusted voice is your ultimate advantage.

I build the proper Knowledge Centre that does just that.

It’s a strategic sales asset, done for you, that gives your buyers the clarity they need to make a confident decision, with content that is balanced, unbiased, and unsalesy with radical transparency.

Where My Prices Fall: A Clear, Transparent Range

My goal is to make this level of strategic implementation accessible to ambitious UK businesses, which gives them a significant advantage in their markets.

I package high-end strategy and decades of expertise into a clear, proven system. This gives you the results of a bespoke engagement without the bespoke, multi-five-figure price tag.

The Authority Engine Package: What’s the Investment & What’s Included?

My service is a single, comprehensive package designed for a complete, hands-off implementation.

• Initial Investment: £4,995 + VAT
• Ongoing license for all created content: £247 + VAT per month (I explain more about that below). (Alternatively, you can buy the content outright for a one-off payment of £15,000 + VAT to remove the monthly fee.)

For this investment, you receive the entire strategic foundation needed to become the most trusted voice in your market, all delivered for you. Here’s exactly what’s included:

• The Foundational Knowledge Centre Built on Your Website: I will personally build the strategic hub on your site to house all your educational content, structured to Marcus Sheridan’s exacting standards for a seamless user experience.
• 30+ High-Impact ‘Big 5’ Articles: You get your entire foundational library of world-class articles, meticulously researched and written to answer your buyers’ most pressing questions on cost, problems, comparisons, reviews, and best-in-class.
• Your Own AI Digital Twin Video Avatar: We create a professional, high-quality digital version of you. This allows you to produce engaging videos at scale without the time and expense of traditional filming.
• A Video Summary for Every Article: A short, powerful video, presented by your AI Digital Twin, sits at the top of every article. This is perfect for busy buyers who prefer to watch rather than read, dramatically increasing engagement.
• Hyper-Relevant Custom Photos: Each article includes two custom-created, photos that are directly relevant to the content, ensuring your Knowledge Centre is visually engaging and uniquely yours.

A Fair Question: “What’s So Special About These Articles? Can’t I Just Use ChatGPT?”

Let’s be clear on the purpose of this project from the start.

My goal is to build you the single strongest foundation possible for your Knowledge Centre.

These foundational articles serve as a powerful benchmark ‘the gold standard’ for every piece of content you create in the future. It’s the blueprint that will give you an almost unfair advantage over your competitors.

But here’s what I regularly see.

I see business owners attempt this with AI tools every day, and the result is always the same: thin, generic content that falls flat.

This project solves that, not just for now, but for good.

You receive two things…

A powerful, interconnected asset of 30+ articles that will be at the core of your growth for years to come, and just as importantly, the benchmark of excellence to guide your future work.

When you see your traffic and high-quality leads growing, it will be this foundational work that’s driving it.

This foundation becomes the ‘source of truth’ for all your future content.

It means that when you or your team later use AI assistants to draft new articles, you’re not starting from a blank page. You’ll have a perfect, strategic model to guide them, ensuring everything you produce continues to meet this new standard of excellence, rather than slipping back into the generic pack.

It’s a fair question, and one you should be asking.

The answer is yes, you absolutely could use AI tools.

But that’s like asking if you could build a Formula 1 car because you have access to a workshop.

The tool isn’t the strategy.

The tool isn’t the expert insight.

And the tool certainly isn’t a substitute for the deep, strategic work required to build an asset that systematically drives sales.

What You’re Really Investing In: A Done-for-You Sales Asset

This isn’t a “content package” of 30 articles. It’s an investment in a single, interconnected, and powerful sales-driving system. I don’t just write articles; I build the entire engine for you.

Here’s what makes this different and why it works:

• A Foundation Built on Buyer Intent. These aren’t random blog posts. They are a strategic library of articles targeting the ‘Big 5’ topics, systematically generating high-quality, sales-ready leads.
• A Seamless, Interlinked Buyer Journey. Your competitors have a blog. You will have a strategic ecosystem that keeps buyers on your site, builds immense trust, and positions you as the definitive expert they don’t need to look beyond.
• Your Unique Expertise, Codified. Through a series of concise, strategic workshops, we extract your unique stories and insights, creating an asset that is impossible for your competitors—or generic AI—to replicate. It becomes uniquely, powerfully yours.
• An Empowered Sales Team. This isn’t just for marketing; it’s a powerful sales enablement tool. Your team will use these articles every day to educate prospects, shorten sales cycles, and improve close rates.
• Future-Proofed for AI Search. The way these articles are structured is precisely what new search engines are looking for. You’ll be building the very foundation that AI relies on for answers.

This Is Your Chance to Stop Thinking Like a Small Business Owner

Nigel Botterill often tells the story of the single message he chose to display on his main meeting room wall. It’s the core of his most powerful advice:

“Of all the messages I could put on my meeting room wall, I chose just one: ‘The worst thing you can do as a small business owner is to think like a small business owner.’ I point to it all the time because countless businesses are diminished, smaller than they deserve to be, simply because of that mindset. But when you finally decide to focus on the right things, progress comes really, really quickly.”

This project is the very definition of that mindset shift.

Most business owners see content as a short-term expense. Leaders who dominate their markets see it as building a permanent, revenue-generating asset that works 24/7 to deliver that “quick progress” Nigel talks about by:

• Pre-qualifying leads so your sales team only talks to serious buyers.
• Answering every objection before a sales call even takes place.
• Establishing your business as the undisputed authority in your industry.
• Capturing high-value buyers from Google, AI search, and beyond.
• Compounding in value over time, unlike paid ads that vanish the moment you stop paying.

The Real Question Isn’t the Investment. It’s the Cost of Inaction.

Every month you wait, who is capturing the high-intent buyers in your market? How many deals are being lost because a competitor was the one to answer the “how much does it cost” question first?

While you could spend the next 100-200 hours trying to architect this yourself, your competitors are having sales conversations.

The real choice is between staying where you are, letting others educate your market, or stepping up to build the strategic asset that makes you the one trusted voice. This is your one chance to get the foundation built properly, once and for all.

Let’s give a little bit of perspective.

Many businesses invest £500-£1,500+ every month with SEO agencies for a slow drip of a few articles that rarely move the sales needle. My approach is different.

You receive your entire strategic library of 30+ articles all at once.

The Knowledge Centre structure I build on your website is yours to own, forever. The monthly fee is simply a flexible license that gives you the right to use the powerful content we created. You’re never locked into a contract, and you can find a more detailed answer on this in the FAQs below.

How Services Are Packaged in This Industry

It helps to understand the common models you’ll encounter. Generally, you’ll find three approaches:

1. Monthly Content Retainers: The most common low-end model. You pay a monthly fee (£500-£1,500) for a set number of articles. This often lacks deep strategy and focuses on volume over sales impact.
2. Per-Project Pricing: This is common for foundational setups. A provider will charge a one-off fee to create the initial strategy and a batch of content. This is better, but can sometimes lack ongoing momentum.
3. Strategic Partnership (My Model): A hybrid approach that combines an initial, intensive project fee for building the strategic foundation (the engine), followed by an ongoing partnership plan to ensure the asset continues to perform and build momentum. This aligns the investment with both immediate impact and long-term success.

Is This Service a Perfect Fit For You? (A Radically Transparent Guide)

This service isn’t for everyone, and I’d rather be honest about that upfront to save us both time. The table below shows exactly who gets the best results with me, and who would be better served elsewhere.

Who This Service is a PERFECT Fit For	Who This Service is NOT a Good Fit For
The Established Business Owner (£1M-£5M+): You’re ready to invest in a premium, strategic asset to achieve market dominance.	The Start-Up or Pre-Revenue Business: If cash flow is the number one concern, this level of done-for-you service is likely not the right fit right now.
The Time-Poor Action-Taker: You know what needs to be done, but implementation is your bottleneck. You value your time more than money.	The DIY Enthusiast or Micromanager: If you want to be involved in every detail of the writing and editing, my hands-off model will likely feel frustrating for you.
The Believer in Education: You are fully on board with the ‘They Ask, You Answer’ philosophy and believe in building trust through education.	The “I Need Leads Tomorrow” Marketer: This is a long-term strategic asset, not a short-term lead gen tactic. If you’re looking for quick wins, this isn’t it.
The Quality-Focused Leader: Getting it “done properly” is your primary driver, not finding the lowest price. You’re looking for a best-in-class solution.	The Bargain Hunter: If your main goal is to find the cheapest way to get words on a page, we won’t be a good fit. I provide a premium service with a corresponding investment level.

Initial Cost vs. Lifetime Value

A properly implemented Knowledge Centre isn’t an expense; it’s one of the highest-ROI investments you can make.

My client Bristol Bifold generated £500,000 in additional annual sales from the Knowledge Centre I built. That’s a staggering return on an investment like this. The true ROI comes from the transformation of your sales process: dramatically shortened sales cycles, a steady stream of higher-quality leads, and a more effective sales team (whether that team is just you or multiple salespeople).

But the ROI goes beyond new revenue; it’s about reclaiming your team’s most valuable asset: time. A strategic Knowledge Centre empowers your sales team through “Assignment Selling.” They stop wasting hours answering the same basic questions and start having higher-level conversations with well-educated buyers. This dramatically shortens the sales cycle and improves close rates, creating a more efficient and profitable sales engine.

Historical Pricing Trends

Over the past 5 years, the cost of “content” has paradoxically gone both up and down.

• The Bottom End Has Plummeted: The rise of basic AI tools means you can get generic, low-quality articles for next to nothing. This has created a flood of lookalike content that fails to stand out.
• The Top End Has Increased: As the market gets flooded with AI noise, the value of true strategic expertise, deep human insight, and proven implementation has skyrocketed. Businesses are willing to pay a premium for a trusted guide who can deliver genuine authority and measurable sales results, not just words on a page.

How We Handle Payments

I believe this strategic investment should be manageable. A deposit secures your slot in my schedule, and payment plans are available over three months to help you manage your cash flow while we build this powerful asset for you.

Visual Examples of Projects with Price Ranges

To make this real, here are a couple of examples based on recent client projects:

Client: Paseda360 (Coaching & Training Sector)

• Why this price? This was a comprehensive strategic launch. The investment covered the deep-dive discovery process, creation of 20 foundational sales assets, and the full technical setup of the AI video avatar, providing an immediate, high-impact market presence.
• Scope: Foundational Knowledge Centre build, 20 deep-dive articles, AI Digital Twin video avatar creation and implementation.
• Price Range: £4,500 – £5,500

Client: NPH Group (Specialist Medical/Healthcare Sector)

• Scope: Foundational Knowledge Centre build focused on two highly specialised medical services (Long COVID & Pharmacogenomics). Included deep strategic discovery to create authoritative articles for a discerning, expert audience.
• Price Range: £4,500 – £5,500
• Why this price? The challenge here was immense: to take incredibly complex, sensitive medical topics and articulate them with authority and clarity. The investment reflects the deep strategic work needed to understand a truly unique value proposition and build the trust required to attract and educate a very specific, high-value audience.

Client: Shaun West (Business Coaching Sector)

• Scope: Strategic repurposing of his existing book into a foundational Knowledge Centre of 30+ high-impact sales and marketing articles.
• Price Range: £4,500 – £5,500
• Why this price? This project was all about unlocking the immense value already sitting in his intellectual property. The investment covered the expert process of deconstructing an entire book and strategically reframing it into 30+ standalone articles designed to attract ideal clients and integrate seamlessly into his sales process. It turned a single asset into a powerful, lead-generating engine.

Client: Business Consultancy (B2B Services)

• Scope: Strategic refresh, 30 foundational articles targeting high-value corporate clients, sales team integration training.
• Price Range: £4,500 – £5,500
• Why this price? The focus here was on articulating a complex value proposition and enabling a larger sales team. The investment reflects the deep strategic work required to distil the founder’s expertise and create assets that would shorten a traditionally long and complex sales cycle.

Pricing-Related FAQs

Here are the direct answers to the questions my clients ask.

Is It Really Worth It?

This isn’t an expense; it’s an investment in a strategic sales asset.

We’re talking about systematically improving lead quality, shortening sales cycles, and boosting your sales team’s efficiency. When clients like Bristol Bifold see this translate into £500,000 in additional annual revenue, the value becomes crystal clear.

A Final, Important Note on Availability

Because I personally lead every single one of these projects from discovery to launch, my capacity is naturally limited. This isn’t a fake scarcity tactic; it’s the simple reality of a true “done-for-you, done right” service.

I only take on a small number of new client projects each quarter to ensure every business receives the deep strategic focus it deserves.

If you’ve read this far and feel this is the right strategic move for your business, the next step is to book a call to secure your place in the schedule: Book Your Strategic Discussion.

It’s Time for Real Action. Let’s Get This Done.

You’ve heard from Marcus and Nigel. You’ve seen the results. You know this works. The only gap between that inspiration and a business that truly dominates its market is the decision to finally start.

The question isn’t if a Knowledge Centre will work, but whether you’ll be the one in your industry to build it properly, first.

This is your opportunity to have the UK’s leading ‘Endless Customers’ Partner—the “Go-To Guy to Get it Done”—handle the entire implementation for you.

If you’re ready to turn ambition into your most powerful sales asset, the next step is a brief, no-fluff Strategic Discussion. We won’t waste your time. We’ll quickly determine if we’re a good fit and, if so, map out a clear path forward.

Book Your Strategic Discussion